December 21, 2012

Actress Drew Barrymore is developing her own makeup collection to be retailed exclusively at Walmart, according to published reports.

December 5, 2012

Kao USA brand Curel skin care is partnering with the charitable organization Direct Relief International to offer relief to those who need it most in the wake of Hurricane Sandy.

December 5, 2012

Tria Beauty has announced its partnership with actress Jenny McCarthy on behalf of its Tria Hair Removal Laser, the FDA-cleared laser available for at-home hair removal.

October 3, 2012

Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

October 2, 2012

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

September 19, 2012

Actress and Stand Up To Cancer ambassador Marg Helgenberger will appear in a new public service campaign on behalf of The Safeway Foundation and Stand Up To Cancer, the companies announced Wednesday.

September 18, 2012

Just days after Sanofi Pasteur's hiring of actor Chris O'Donnell as a celebrity spokesman for its flu vaccination campaign, the American Lung Association has hired actress Sarah Chalke for its campaign, for which it is also collaborating with Sanofi Pasteur.

September 18, 2012

L'Oréal Paris has officially announced actress Lea Michele as the brand's newest ambassador.

September 11, 2012

Yoplait has kicked off its annual Save Lids to Save Lives breast cancer awareness campaign.

August 6, 2012

Neutrogena and actress Gabrielle Union are urging people to make skin cancer prevention part of their daily, year-round routines on the heels of a recent national survey that found just 13% of all women in the United States wear sunscreen on a daily basis.

August 2, 2012

Crest and Oral-B have expanded their kid-focused lines and teamed up with actress and mom of three Jennie Garth and her 9-year-old daughter, Lola, to inspire children and parents alike to brush up on their oral hygiene before heading back to school this fall.

June 1, 2012

Ethnic beauty brand Luster Products has announced that actress Meagan Good has been signed as the newest celebrity face of Luster Products limited-edition Pink Smooth Touch new growth relaxer kits and spokeswoman for the Smooth Touch product line.

May 14, 2012

Nourish by Sensible Organics, an organic beauty and personal care brand that launches this month exclusively at Whole Foods Market nationwide, has signed actress Christine Taylor to be its national brand ambassador.

April 12, 2012

Johnson's Baby on Thursday announced the launch of a new charitable platform: Johnson's Baby Cares.

April 6, 2012

McNeil Consumer Healthcare, the maker of Zyrtec, on Wednesday announced that actress Kate Walsh and beauty expert Rebekah George will address "allergy face" — the beauty challenges that can come along with typical allergy symptoms — during a live webcast April 10 at 8 p.m. EST on Ustream, a live interactive broadcast platform.

March 12, 2012

Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

January 13, 2012

Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012.

January 13, 2012

Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador.

December 21, 2011

Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

December 13, 2011

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

November 8, 2011

Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

October 5, 2011

After launching its Make Friends with Your Hair campaign, Dove has tapped telenovela actress Ana Brenda Contreras to extend the campaign to Latina women.

October 4, 2011

Actress Thandie Newton has added a new role to her resume: spokeswoman.