March 12, 2013

Bath and beauty brand Calgon has developed a new collection of bath and body care products geared toward younger women that will feature “Modern Family” actress Sarah Hyland as the face of the new collection.

February 22, 2013

Actress and reality personality Tami Roman announced the launch of her spring 2013 nail polish and lip gloss line, “Spring Love,” by TR ‘Love’ Cosmetics, with an exclusive custom nail polish shade called “#WERK” with daytime talk show host, Wendy Williams.

February 7, 2013

Sergeant's Pet Care Products embarked on an awareness campaign alerting pet owners on how to keep their pets healthy.

January 31, 2013

A line of OTC products from Australia will hit the shelves of Walgreens Friday.

January 22, 2013

Alterna Haircare announced its official partnership with actress and entrepreneur Katie Holmes as co-owner and first-ever celebrity spokesperson.

January 21, 2013

Actress Jennifer Aniston has reportedly been named the new face of Aveeno skin care products, according to published reports.

January 15, 2013

It’s official. Actress Drew Barrymore — through a collaboration with Maesa, a creator and manufacturer of beauty products — is launching her new Flower cosmetics line in Walmart.

January 8, 2013

An organization focused on inflammatory bowel disease has enlisted a star of "NYPD Blue," "Judging Amy" and "Private Practice" to raise awareness of the condition.

January 4, 2013

L’Oréal Paris has tapped actress Julianne Moore to be the face of its new skin care line, Age Perfect Renaissance Cellulaire, which targets women older than 50 years, according to published reports.

December 21, 2012

Actress Drew Barrymore is developing her own makeup collection to be retailed exclusively at Walmart, according to published reports.

December 5, 2012

Kao USA brand Curel skin care is partnering with the charitable organization Direct Relief International to offer relief to those who need it most in the wake of Hurricane Sandy.

December 5, 2012

Tria Beauty has announced its partnership with actress Jenny McCarthy on behalf of its Tria Hair Removal Laser, the FDA-cleared laser available for at-home hair removal.

October 3, 2012

Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

October 2, 2012

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

September 19, 2012

Actress and Stand Up To Cancer ambassador Marg Helgenberger will appear in a new public service campaign on behalf of The Safeway Foundation and Stand Up To Cancer, the companies announced Wednesday.

September 18, 2012

Just days after Sanofi Pasteur's hiring of actor Chris O'Donnell as a celebrity spokesman for its flu vaccination campaign, the American Lung Association has hired actress Sarah Chalke for its campaign, for which it is also collaborating with Sanofi Pasteur.

September 18, 2012

L'Oréal Paris has officially announced actress Lea Michele as the brand's newest ambassador.

September 11, 2012

Yoplait has kicked off its annual Save Lids to Save Lives breast cancer awareness campaign.

August 6, 2012

Neutrogena and actress Gabrielle Union are urging people to make skin cancer prevention part of their daily, year-round routines on the heels of a recent national survey that found just 13% of all women in the United States wear sunscreen on a daily basis.

August 2, 2012

Crest and Oral-B have expanded their kid-focused lines and teamed up with actress and mom of three Jennie Garth and her 9-year-old daughter, Lola, to inspire children and parents alike to brush up on their oral hygiene before heading back to school this fall.

June 1, 2012

Ethnic beauty brand Luster Products has announced that actress Meagan Good has been signed as the newest celebrity face of Luster Products limited-edition Pink Smooth Touch new growth relaxer kits and spokeswoman for the Smooth Touch product line.

May 14, 2012

Nourish by Sensible Organics, an organic beauty and personal care brand that launches this month exclusively at Whole Foods Market nationwide, has signed actress Christine Taylor to be its national brand ambassador.

April 12, 2012

Johnson's Baby on Thursday announced the launch of a new charitable platform: Johnson's Baby Cares.

April 6, 2012

McNeil Consumer Healthcare, the maker of Zyrtec, on Wednesday announced that actress Kate Walsh and beauty expert Rebekah George will address "allergy face" — the beauty challenges that can come along with typical allergy symptoms — during a live webcast April 10 at 8 p.m. EST on Ustream, a live interactive broadcast platform.