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April 6, 2012

McNeil Consumer Healthcare, the maker of Zyrtec, on Wednesday announced that actress Kate Walsh and beauty expert Rebekah George will address "allergy face" — the beauty challenges that can come along with typical allergy symptoms — during a live webcast April 10 at 8 p.m. EST on Ustream, a live interactive broadcast platform.

March 12, 2012

Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

January 13, 2012

Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012.

January 13, 2012

Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador.

December 21, 2011

Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

December 13, 2011

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

November 8, 2011

Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

October 5, 2011

After launching its Make Friends with Your Hair campaign, Dove has tapped telenovela actress Ana Brenda Contreras to extend the campaign to Latina women.

October 4, 2011

Actress Thandie Newton has added a new role to her resume: spokeswoman.

September 28, 2011

Ultimark Products has tapped actress Jennie Garth to be the new face of its Porcelana line of skin care products, which is sold in such retailers as Walgreens, Rite Aid, Walmart and Kmart.

September 19, 2011

Dove has teamed up with actress Rashida Jones to launch the Make Friends with Your Hair campaign, which invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.

September 13, 2011

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

August 10, 2011

CVS/pharmacy officially has announced the launch of its exclusive beauty collection, Nuance Salma Hayek, developed in partnership with actress Salma Hayek.

August 4, 2011

Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.

June 13, 2011

The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it's only natural."

June 10, 2011

Tropicana is giving its Trop50 brand a refreshing boost.

May 12, 2011

Procter & Gamble's CoverGirl brand has selected actress Sofia Vergara to be its newest spokesmodel.

May 9, 2011

Actress Salma Hayek is stepping into the mass-market beauty business with a new makeup line exclusively for CVS/pharmacy called Nuance, which is slated to hit store shelves in August, according to published reports.

April 25, 2011

In line with the annual celebration of Cinco de Mayo, Pepto-Bismol has tapped actress Busy Philipps, star of ABC's "Cougar Town," for a campaign themed after the holiday.

March 24, 2011

Violet-eyed Elizabeth Taylor was a legendary actress who not only made a lasting impression on the big screen with her sultry screen persona but also had a tremendous impact on the fragrance industry with the launch of her first fragrance in 1987.

March 24, 2011

Unilever's Suave brand of hair care products is showcasing its reformulated Suave Professionals line via a "Shameless" star challenge that asks women to put their hair care products to the test.

March 23, 2011

Actress Katie Holmes stars in "The Decision," a short film in support of the new John Frieda precision foam color from Kao Brands.

March 18, 2011

An ice cream brand making its U.S. debut is at the forefront of a three-part film series starring Rachel Bilson.

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