June 20, 2013

Looking to tap into the CC cream craze, Revlon’s Almay brand has created the new Almay Smart Shade CC Cream Complexion Corrector, a multi-benefit formula designed to instantly diminish the appearance of imperfections, pores, dull skin tone, fine lines, wrinkles and discoloration.

June 14, 2013

The superstars of the fragrance industry were honored last week at The Fragrance Foundation Awards event held at Alice Tully Hall, Lincoln Center in New York City.

June 6, 2013

Dark and Lovely recently celebrated the launch of its newest line, Au Naturale, with actress Keshia Knight Pulliam and author and curly hair advocate, Nikki Walton, in Atlanta for the empowering Curl Power Celebration.

May 31, 2013

Clear Eyes announced that award-winning actress and singer Vanessa Williams is joining the brand as its new spokeswoman.

May 30, 2013

In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

May 22, 2013

The Safeway Foundation and Stand Up To Cancer, a program of the Entertainment Industry Foundation, have teamed up to develop a print, radio and digital public service announcement featuring actress and SU2C Ambassador Marcia Cross. The PSA is designed to increase awareness for the fight against prostate cancer.

May 21, 2013

A subsidiary of drug maker Mylan is sponsoring a campaign to draw attention to severe allergic reactions.

May 6, 2013

The seventh annual Delete Blood Cancer Gala at Cipriani Wall Street broke all records of previous years and raised $3.7 million to support the fight against leukemia and other blood-related cancers. The money raised jointly by beauty company Coty and Delete Blood Cancer, part of the world's largest bone marrow donor center, will help register 55,000 new bone marrow donors and help patients worldwide.

March 13, 2013

Actress Meryl Streep will encourage people to get screened for colorectal cancer in a new series of public service announcements from the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance and the Centers for Disease Control and Prevention, the groups said Wednesday.

March 12, 2013

Bath and beauty brand Calgon has developed a new collection of bath and body care products geared toward younger women that will feature “Modern Family” actress Sarah Hyland as the face of the new collection.

February 22, 2013

Actress and reality personality Tami Roman announced the launch of her spring 2013 nail polish and lip gloss line, “Spring Love,” by TR ‘Love’ Cosmetics, with an exclusive custom nail polish shade called “#WERK” with daytime talk show host, Wendy Williams.

February 7, 2013

Sergeant's Pet Care Products embarked on an awareness campaign alerting pet owners on how to keep their pets healthy.

January 31, 2013

A line of OTC products from Australia will hit the shelves of Walgreens Friday.

January 22, 2013

Alterna Haircare announced its official partnership with actress and entrepreneur Katie Holmes as co-owner and first-ever celebrity spokesperson.

January 21, 2013

Actress Jennifer Aniston has reportedly been named the new face of Aveeno skin care products, according to published reports.

January 15, 2013

It’s official. Actress Drew Barrymore — through a collaboration with Maesa, a creator and manufacturer of beauty products — is launching her new Flower cosmetics line in Walmart.

January 8, 2013

An organization focused on inflammatory bowel disease has enlisted a star of "NYPD Blue," "Judging Amy" and "Private Practice" to raise awareness of the condition.

January 4, 2013

L’Oréal Paris has tapped actress Julianne Moore to be the face of its new skin care line, Age Perfect Renaissance Cellulaire, which targets women older than 50 years, according to published reports.

December 21, 2012

Actress Drew Barrymore is developing her own makeup collection to be retailed exclusively at Walmart, according to published reports.

December 5, 2012

Kao USA brand Curel skin care is partnering with the charitable organization Direct Relief International to offer relief to those who need it most in the wake of Hurricane Sandy.

December 5, 2012

Tria Beauty has announced its partnership with actress Jenny McCarthy on behalf of its Tria Hair Removal Laser, the FDA-cleared laser available for at-home hair removal.

October 3, 2012

Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

October 2, 2012

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

September 19, 2012

Actress and Stand Up To Cancer ambassador Marg Helgenberger will appear in a new public service campaign on behalf of The Safeway Foundation and Stand Up To Cancer, the companies announced Wednesday.