May 21, 2015

Palmer's Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of its latest pregnancy ad campaign.

May 12, 2015

The American Lung Association's Lung Force initiative is joining forces with Academy Award-nominated actress, Laura Dern, country music star Kellie Pickler, and Emmy- and Golden Globe-winning actress, Valerie Harper, during National Women’s Lung Health Week. CVS Health is the National Presenting sponsor of Lung Force.

May 7, 2015

Hart of Dixie" star Jaime King was on hand for the Plenti loyalty program introduction celebration.

 

May 4, 2015

Playtex Sport has teamed up with Broadway, film and television actress Keke Palmer to encourage girls to find the fitness activity or sport that's right for them to positively impact not only their year ahead, but their futures.

April 10, 2015

Hawaiian Tropic and actress Sarah Hyland are bringing the ultimate cabana experience to Palm Springs, New York City and Miami during April and May.

 

March 25, 2015

Skin care brand Pond's kicks off its Rejuveness Two-Week Anti-Wrinkle Challenge and teams up with actress Jordana Brewster to connect with a new generation of women.

January 29, 2015

L'Oréal Professionnel has announced that Eva Green — Bond girl in Casino Royale, heroin of the new TV series “Penny Dreadful” and star of the next film by Tim Burton, “Miss Peregrine's Home for Peculiar Children,” which will be released in 2016 — is the new international spokeswoman for L'Oréal Professionnel.

 

November 19, 2014

Pacific World’s at-home home gel polish brand SensatioNail has selected actress Gabrielle Union to serve as brand ambassador.

October 24, 2014

L’Oréal Paris has tapped actress Naomi Watts to be part of its family of spokespersons, joining Julianne Moore, Freida Pinto, Eva Longoria, Blake Lively and Jane Fonda, among others.

October 22, 2014

Curél skin care is partnering with charitable organization Direct Relief and actress Debra Messing to offer comfort to some of the most vulnerable women and children of New York City. 

October 1, 2014

Stand Up To Cancer, the Safeway Foundation and actress and comedienne Wanda Sykes on Tuesday collaborated on a campaign to raise money and public awareness for breast cancer and treatment.

September 24, 2014

Procter & Gamble’s Olay skin care brand has selected actress Katie Holmes as the brand’s first global brand ambassador. Holmes will represent the Olay global brand campaign, Your Best Beautiful.

September 9, 2014

Colgate has partnered with actress, author and education advocate Danica McKellar for the “Smile for Picture Day” annual back-to-school campaign to better equip families with the resources they need to help their kids achieve a healthy smile.

September 9, 2014

Beauty company Living Proof, which is co-owned by actress Jennifer Aniston, has promoted chief marketing officer Grace Ray to serve as CEO, effective Sept. 19.

September 8, 2014

Award-winning actress Judith Light — known for TV’s "Who’s the Boss?," "Dallas" and "Ugly Betty" — is joining the National Council on Aging to raise awareness about influenza this season, NCOA announced Monday.

September 1, 2014

Carma Laboratories last week announced its partnership with actress Shay Mitchell, who is best known for her role as Emily Fields on the ABC Family series "Pretty Little Liars."

August 20, 2014

Arm & Hammer’s Advance White toothpaste experienced double-digit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection.

June 10, 2014

McNeil Consumer Healthcare on Monday announced the launch of Stories of Strength, a program that encourages people to honor someone who has been a source of strength in their lives.

May 29, 2014

Energizer Personal Care, the makers of Banana Boat sunscreen, along with actress Busy Philipps, announced on Thursday the launch of the Best Summer Ever Sweepstakes.

May 29, 2014

The Honest Co., which was co-founded by actress Jessica Alba, has teamed up with Target to offer a selection of the Honest Co.’s products in all Target stores and an expanded assortment on Target.com starting June 15.

May 16, 2014

Actress Tracee Ellis Ross has teamed up with ethnic hair care brand SoftSheen-Carson to debut a video titled, "Optimum Amla Legend #LegendaryStyle."

May 7, 2014

Lipton Iced Tea, a brand from Unilever, launched the first film in a three-part, comedic series produced in partnership with actress Kristen Bell.

April 17, 2014

Garnier Haircolor has named actress and former model Blanca Soto as its newest spokeswoman.

March 27, 2014

Academy Award-nominated actress Viola Davis, together with the Safeway Foundation and the Entertainment Industry Foundation, on Thursday launched Hunger Is, a joint charitable program designed to raise awareness and funds to fight childhood hunger in the United States.