"It is the race to attract shoppers and gain trips that is causing some retailers to lose their core identity which can potentially lead to puzzlement among consumers," writes Dave Wendland, Hamacher Resource Group vice president, in his latest entry.
Pfizer Consumer Healthcare on Monday teamed up with actor and active volunteer Josh Duhamel for the Advil Relief in Action campaign, which features the #ReliefinAction Pledge on Facebook and a Mobile Relief Center tour making approximately 100 stops throughout the country.
Procter & Gamble on Tuesday announced it partnered with long-time Metamucil user and iconic television, stage and screen actor Tony Danza to help promote a recent contest co-sponsored by "The Dr. Oz Show" and the Metamucil brand.
Actor Brad Garrett, best known for his role as Robert on "Everybody Loves Raymond," recently shared a moment with Salim Holder, Prestige Brands senior brand manager for Little Remedies products, at the "Winter Wonderland" holiday party benefiting The Children's Hospital of L.A.
Just days after Sanofi Pasteur's hiring of actor Chris O'Donnell as a celebrity spokesman for its flu vaccination campaign, the American Lung Association has hired actress Sarah Chalke for its campaign, for which it is also collaborating with Sanofi Pasteur.
SoftSheen-Carson Magic Shave, a maker of African-American men’s shaving and grooming products, and actor and TV personality Terrence J donated $15,000 to the Steve and Marjorie Harvey Foundation at the 10th Annual Hoodies Awards on Aug. 4 in Las Vegas.