April 21, 2014

"It is the race to attract shoppers and gain trips that is causing some retailers to lose their core identity which can potentially lead to puzzlement among consumers," writes Dave Wendland, Hamacher Resource Group vice president, in his latest entry.

April 14, 2014

Pfizer Consumer Healthcare on Monday teamed up with actor and active volunteer Josh Duhamel for the Advil Relief in Action campaign, which features the #ReliefinAction Pledge on Facebook and a Mobile Relief Center tour making approximately 100 stops throughout the country.

February 27, 2014

In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

November 5, 2013

Procter & Gamble on Tuesday announced it partnered with long-time Metamucil user and iconic television, stage and screen actor Tony Danza to help promote a recent contest co-sponsored by "The Dr. Oz Show" and the Metamucil brand.

August 27, 2013

The National Council on Aging on Tuesday announced that actor Lee Majors is joining the Council's Flu + You program to help encourage seniors to get their annual flu shots.

February 1, 2013

Star of "The Expendables" franchise, commentator, entrepreneur and six-time UFC Champion Randy Couture is expanding his brand empire to include a men's signature cologne called Xtreme Couture.

January 10, 2013

Actor Brad Garrett, best known for his role as Robert on "Everybody Loves Raymond," recently shared a moment with Salim Holder, Prestige Brands senior brand manager for Little Remedies products, at the "Winter Wonderland" holiday party benefiting The Children's Hospital of L.A.

September 18, 2012

Just days after Sanofi Pasteur's hiring of actor Chris O'Donnell as a celebrity spokesman for its flu vaccination campaign, the American Lung Association has hired actress Sarah Chalke for its campaign, for which it is also collaborating with Sanofi Pasteur.

September 13, 2012

The vaccines division of French drug maker Sanofi has signed a deal with actor Chris O'Donnell to promote its flu vaccination products, the company said.

August 15, 2012

SoftSheen-Carson Magic Shave, a maker of African-American men’s shaving and grooming products, and actor and TV personality Terrence J donated $15,000 to the Steve and Marjorie Harvey Foundation at the 10th Annual Hoodies Awards on Aug. 4 in Las Vegas.

August 7, 2012

A new line of performance nutrition products developed by leading GNC scientists and wellness experts in partnership with actor Mark Wahlberg has made its debut.

July 16, 2012

Mars Chocolate is extending its classic Milky Way franchise further into the ice cream category with new Milky Way chocolate ice cream bars.

May 30, 2012

Budweiser once again has tapped actor Nick Offerman to serve as spokesman of the company's water conservation campaign.

April 26, 2012

An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

January 18, 2012

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

June 23, 2011

Novo Nordisk has teamed up with actor Chris Noth to underscore the importance of early diabetes screening and detection.

May 13, 2011

Butterfinger is bringing its "Nobody's Gonna Lay A Finger" tagline to life by launching a comedy-horror film that will be directed by actor Rob Lowe.

January 14, 2011

Coty's Prestige division has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign that is slated to launch worldwide in July.

January 6, 2011

PepsiCo's Brisk Iced Tea is getting animated.

December 1, 2010

Procter & Gamble on Wednesday announced the launch of a national TV spot and Web videos starring actor Ken Jeong in support of its stomach remedy Pepto-Bismol.

August 24, 2010

To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom's of...

October 7, 2007

With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to...