June 24, 2014

Family-to-Family Inc. a non-profit poverty relief organization, announced today that High Ridge Brands — maker of Zest, VO5, White Rain, Coast and Rave — will make a second donation of soap, shampoo, conditioner and body wash products to 20 organizations identified by Family-to-Family's Shower To The People Program. These organizations serve impoverished American families.

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

February 8, 2013

Sleep as a category has been lights out of late.

January 4, 2011

Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.