A few months after launching its multichannel platform to inform and educate patients about healthy eating, physical activity and stress management, drug maker Eli Lilly has debuted a new YouTube channel.
Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.
A new video series by Kmart seeks to reach out to Hispanic moms. "Madres y Comadres" is a series of eight Spanish-language videos on YouTube about two Hispanic mothers who work to remain true to their identity while living in the United States.
Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.
Church & Dwight and hip-hop artist Chris “Ludacris” Bridges on Friday named the five winners of the Magnum "Live Large" Project 2. The emcees, voted in by users on YouTube, performed live on stage with Ludacris in front of 20,000 fans at Miami's Spring Fest music festival this past Sunday.
Cleveland, Ohio-based Marc’s will sell almost anything, provided it can price the item low and turn it quickly. But it won’t sell shrunken heads.
“We went to one customs auction a while ago and bought some artifacts,” said company founder Marc Glassman in a recent YouTube video. “Then we found out we’d bought some real shrunken heads from Peru. We were quite embarrassed.”
"The Billboard Family," a family of four that has attracted national media attention for donning sponsored T-shirts, wearing them all around the St. Louis area and then plastering that day’s photos all over such social media sites as Facebook, Flickr and YouTube, has gained an exclusive sponsor for the baby Billboard that’s on the way.
Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.