September 7, 2011

Walgreens on Tuesday and Wednesday posted two new 30-second spots touting its pharmacies' Web pickup capabilities.

August 10, 2011

A new video series by Kmart seeks to reach out to Hispanic moms. "Madres y Comadres" is a series of eight Spanish-language videos on YouTube about two Hispanic mothers who work to remain true to their identity while living in the United States.

July 28, 2011

Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

July 5, 2011

Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide.

June 22, 2011

Kraft Foods is boosting its marketing efforts for its Stride gum brand with a new campaign.

May 31, 2011

Church & Dwight and hip-hop artist Chris “Ludacris” Bridges on Friday named the five winners of the Magnum "Live Large" Project 2. The emcees, voted in by users on YouTube, performed live on stage with Ludacris in front of 20,000 fans at Miami's Spring Fest music festival this past Sunday.

May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

April 25, 2011

In line with the annual celebration of Cinco de Mayo, Pepto-Bismol has tapped actress Busy Philipps, star of ABC's "Cougar Town," for a campaign themed after the holiday.

April 25, 2011

Cleveland, Ohio-based Marc’s will sell almost anything, provided it can price the item low and turn it quickly. But it won’t sell shrunken heads.


“We went to one customs auction a while ago and bought some artifacts,” said company founder Marc Glassman in a recent YouTube video. “Then we found out we’d bought some real shrunken heads from Peru. We were quite embarrassed.”


December 16, 2010

"The Billboard Family," a family of four that has attracted national media attention for donning sponsored T-shirts, wearing them all around the St. Louis area and then plastering that day’s photos all over such social media sites as Facebook, Flickr and YouTube, has gained an exclusive sponsor for the baby Billboard that’s on the way.

December 10, 2010

Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.

August 25, 2010

Unilever’s Hellmann’s brand is next in line to travel back in time with AMC’s “Mad...

August 8, 2010

Bounty's second YouTube homepage takeover, featuring a new music video designed to entertain and educate...