June 8, 2012

Vichy Labs — which sells its products at select CVS/pharmacy, Duane Reade, Walgreens and Ulta locations — has rolled out a new digital initiative inspired by its CelluDestock skin-firming and anti-cellulite product.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

May 18, 2012

Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

May 9, 2012

Kimberly-Clark's feminine care brand Kotex Natural Balance has teamed up with comedian Heather McDonald for a new Web video series.

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

April 30, 2012

An online plea for help from a mother dying of breast cancer prompted the manufacturer of an experimental drug to release it early, according to published reports.

April 13, 2012

With the help of YouTube and Facebook, several beauty and personal care companies are proving that Internet marketing can indeed be quite successful.

March 21, 2012

Optics Lab has kicked off a new consumer campaign in support of its OcuFresh Eye Wash product, the company announced Tuesday.

March 12, 2012

Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

January 20, 2012

Huggies has introduced its new branded YouTube channel, which is designed to give parents the opportunity to show off their active babies' unique moves.

January 3, 2012

Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

December 5, 2011

Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.

November 4, 2011

Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia.

October 26, 2011

After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

October 19, 2011

Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face.

September 21, 2011

Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

September 8, 2011

A few months after launching its multichannel platform to inform and educate patients about healthy eating, physical activity and stress management, drug maker Eli Lilly has debuted a new YouTube channel.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

September 7, 2011

Walgreens on Tuesday and Wednesday posted two new 30-second spots touting its pharmacies' Web pickup capabilities.

August 10, 2011

A new video series by Kmart seeks to reach out to Hispanic moms. "Madres y Comadres" is a series of eight Spanish-language videos on YouTube about two Hispanic mothers who work to remain true to their identity while living in the United States.

July 28, 2011

Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

July 5, 2011

Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide.