Beauty industry consumers are turning to YouTube in record numbers, and are often bypassing major brands for product recommendations, instructional guidance and social engagement. Yet, according to a recent study, only a handful of beauty brands are effectively incorporating YouTube into their web and commerce initiatives.
Walgreens continues to associate its brand with all things "well" with an ad campaign on the retailer's YouTube page that links its Walk with Walgreens initiative to the company's Balance Rewards loyalty program.
Target announced the Bullseye University Digital Experience, which features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday, and enter contests to win college gear.
Kmart got mixed, albeit largely positive reviews, from a couple of ads placed on YouTube, but many people are saying a recent parody of the ads goes too far, and it has attracted a response from the retailer.
ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.
ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.
Among the highlights of the first Sears Holdings shareholder meeting since Edward Lampert became chairman and CEO were details on the company's progress in combining its brick-and-mortar and online businesses.
Tongue cleaner manufacturer Orabrush has added David Kelley, founder and chairman of the global innovation and design firm IDEO, and Mikel Chertudi, senior director of global media and demand marketing at Adobe, to its recently formed advisory board.
Vichy Labs — which sells its products at select CVS/pharmacy, Duane Reade, Walgreens and Ulta locations — has rolled out a new digital initiative inspired by its CelluDestock skin-firming and anti-cellulite product.
Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.