Kmart got mixed, albeit largely positive reviews, from a couple of ads placed on YouTube, but many people are saying a recent parody of the ads goes too far, and it has attracted a response from the retailer.
ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.
ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.
Among the highlights of the first Sears Holdings shareholder meeting since Edward Lampert became chairman and CEO were details on the company's progress in combining its brick-and-mortar and online businesses.
Tongue cleaner manufacturer Orabrush has added David Kelley, founder and chairman of the global innovation and design firm IDEO, and Mikel Chertudi, senior director of global media and demand marketing at Adobe, to its recently formed advisory board.
Vichy Labs — which sells its products at select CVS/pharmacy, Duane Reade, Walgreens and Ulta locations — has rolled out a new digital initiative inspired by its CelluDestock skin-firming and anti-cellulite product.
Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.
Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.