July 31, 2013

Walgreens continues to associate its brand with all things "well" with an ad campaign on the retailer's YouTube page that links its Walk with Walgreens initiative to the company's Balance Rewards loyalty program.

July 23, 2013

Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

July 18, 2013

Unilever’s Caress is celebrating the launch of its new Caress Tempting Whisper Fine Fragrance Elixir body wash by teaming up with La La Anthony, the star of “La La’s Full Court Life.”

July 11, 2013

Target announced the Bullseye University Digital Experience, which features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday, and enter contests to win college gear.

June 17, 2013

Kmart is distancing itself from a parody of its viral "Ship My Pants" ad on YouTube that many are saying goes too far, crossing the line from edgy to racist.

June 14, 2013

Kmart got mixed, albeit largely positive reviews, from a couple of ads placed on YouTube, but many people are saying a recent parody of the ads goes too far, and it has attracted a response from the retailer.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

May 2, 2013

Among the highlights of the first Sears Holdings shareholder meeting since Edward Lampert became chairman and CEO were details on the company's progress in combining its brick-and-mortar and online businesses.

April 15, 2013

The mass merchandise retailer has garnered significant attention with its "Ship My Pants" ad, which has received close to 7.4 million views on YouTube and coverage in news outlets nationwide.

March 8, 2013

Heineken will debut its new television commercial, "Deja Vu," on the company's YouTube and Facebook channels March 8, as the brand ushers in the redesigned "Star Bottle" across the United States.

February 1, 2013

Jesse’s Girl Cosmetics has announced the expansion of its JulieG Collection for nails.

December 27, 2012

A video depicting a tornado blowing through the parking lot of a Walgreens was posted to YouTube on Wednesday.

September 26, 2012

Rite Aid is gearing up for the holiday season with the new JulieG Holiday Collection by Jesse’s Girl Cosmetics.

September 6, 2012

Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.

July 11, 2012

Tongue cleaner manufacturer Orabrush has added David Kelley, founder and chairman of the global innovation and design firm IDEO, and Mikel Chertudi, senior director of global media and demand marketing at Adobe, to its recently formed advisory board.

July 2, 2012

Laundry detergent brand Gain has tapped an actress and comedian for an interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match.

June 8, 2012

Boldface Licensing + Branding, a celebrity beauty license company, has announced the launch of its initial license for color cosmetics: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

June 8, 2012

Vichy Labs — which sells its products at select CVS/pharmacy, Duane Reade, Walgreens and Ulta locations — has rolled out a new digital initiative inspired by its CelluDestock skin-firming and anti-cellulite product.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

May 18, 2012

Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

May 9, 2012

Kimberly-Clark's feminine care brand Kotex Natural Balance has teamed up with comedian Heather McDonald for a new Web video series.

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

April 30, 2012

An online plea for help from a mother dying of breast cancer prompted the manufacturer of an experimental drug to release it early, according to published reports.