May 4, 2015

Sam and Nic Chapman, the makeup pros behind U.K. YouTube channel Pixiwoo, came to Chicago as part of a tour with their makeup brush line Real Techniques from Paris Presents.

March 11, 2015

To celebrate the launch of Colgate Optic White Express White toothpaste, the brand has announced a first-of-its-kind collaboration with two of YouTube’s brightest stars.

March 4, 2015

Walgreens aims to have a consistency of voice across all channels, both clicks and bricks. In beauty, the strategy is to look at the customer in a holistic manner, said Katlyn Gao, head of retail products, digital at Walgreens. 

February 27, 2015

Walgreens and Vitamin Angels have generated enough funds to help more than 37.5 million children to date.

 

January 20, 2015

L'Oréal Paris has revealed The Brush Contest, an international makeup designer contest happening exclusively on YouTube.

December 10, 2014

The makers of Proactiv have debuted #BeYouTV, a YouTube content series that offers beauty tutorials and more for the millennial generation.

November 7, 2014
Don't google it, check a reliable source. That's the advice a Belgian healthcare website, Gezondheid en Wetenschap, recently advertised in this YouTube video that you have to play to believe. Sadly, they need to advertise such advice. Because do you know what is notably absent in the country? A pharmacist. 
October 17, 2014

Walgreens on Thursday released a series of YouTube videos explaining facets of the chain's operations and how each of those areas support diverse communities. 

October 1, 2014

Walgreens last month posted an aspirational video to its YouTube channel that really captures the signficance of its "Get a Shot. Give a Shot." campaign conducted in partnership with the United Nations Foundation.

September 23, 2014

The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season. 

September 3, 2014

NYX Cosmetics unveiled the winner of the 2014 Fine Artistry of Cosmetic Elites awards — 16-year-old Adelaine Morin, who is the face and voice behind YouTube channel C0OK1EMONSTER.

August 26, 2014

ShopYourWay, the digital loyalty, marketing and shopping platform of Sears and Kmart, has enlisted YouTube celebrities Ricky Dillon and Jenn McCallister to be “curators of cool” for the site.

July 21, 2014

Target is teaming up with four YouTube stars and Veronica Valencia, founder of Design Hunter L.A., on a YouTube video series that combines reality television and design challenges.

June 18, 2014

Procter & Gamble’s Pantene hair care brand is further evolving its global Shine Strong campaign with the launch of the global Shine Strong Fund and a new video that tackles a common but unconscious behavior many women engage in everyday: over-apologizing.

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.

May 12, 2014

Real Techniques, a Paris Presents brand, is calling all beauty lovers to reveal their inner artist through a sponsored marketing program with Allure magazine.

April 24, 2014

Colgate-Palmolive’s Speed Stick brand is promoting its new Speed Stick Gear via a partnership with YouTube filmmaker Devin Graham, also known as Devin SuperTramp, who is managed by Fullscreen, a media company for the connected generation.

April 9, 2014

In response to research revealing that an alarming 80% of women feel anxious about the way they look, a first-of-its-kind social experiment conducted by Dove highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women.

March 26, 2014

For millennials, that oft-discussed age group born sometime in the range of the early 1980s to the early 2000s, social media is more than just a tool to share — they're also using it to make purchasing decisions.

March 4, 2014

Orabrush, a maker of oral care products, has appointed Brent Rambo, a former executive at Sony Online Entertainment, as the company’s chief technology officer.

February 18, 2014

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

February 18, 2014

YouTube is transforming the beauty space.

February 4, 2014

Beauty industry consumers are turning to YouTube in record numbers, and are often bypassing major brands for product recommendations, instructional guidance and social engagement. Yet, according to a recent study, only a handful of beauty brands are effectively incorporating YouTube into their web and commerce initiatives.

January 22, 2014

Orabrush, whose products are sold in more than 30,000 retail stores globally, has appointed Joel Ackerman, YouTube advertising hitmaker and social media strategist, as creative director.