Yoga products have become a high growth category, and drug store retailers are finding ways to capitalize on the growing trend.
Gaiam announced the release of Seane Corn's "Detox Flow Yoga" DVD.
Natrol on Wednesday announced its partnership with Bikram Choudhury, a world renowned yoga instructor who developed the brand of yoga known as Bikram yoga, to offer a new line of ayurvedic supplements called Vedic Mantra.
Venture Products earlier this week announced a new line of yoga and fitness accessories under its Shock Athletic brand name. These products complement Venture’s existing lineup of yoga mats.