E-cards may be grabbing share from traditional cards, but consumers who purchase paper cards are gravitating toward higher-priced products. Greeting cards that feature such technological elements as recording features and LED lights, cards from recycled materials and specialty cards, such as those featuring decorative elements, will continue to buoy profit margins in the category.
There’s no denying that the proliferation of ecards has been eroding sales of traditional greeting cards. A recent report from Ibis World predicts that industry revenue will decline over the next the five years to 2019 at an annualized rate of 2.4% to $5.4 billion.
In September, the Dollar General Literacy Foundation awarded nearly $4 million to fund youth literacy and education programs at more than 800 schools, nonprofits and literacy organizations across the United States, supporting the company’s mission of “Serving Others.”
The Dollar General Literacy Foundation on Wednesday awarded nearly $4 million to approximately 825 schools, nonprofits and literacy organizations to enhance and support youth literacy and education across the United States.