July 7, 2011

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

June 26, 2011

Hyland's will be bringing its Hyland's Teething Tablets back to the market after a one-year hiatus. The product is coming back with a few changes, one of which is a child-resistant cap.

June 22, 2011

CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.

June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

June 14, 2011

According to a post Monday from extreme couponer and Walgreens fan Christie Hardcastle, American Baby magazine is shipping out a Walgreens Infant Care Booklet mailer to subscribers.

June 10, 2011

Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.

June 6, 2011

The cost of acquiring a Facebook “liker?” Less than 13 cents per fan, according to a Media Logic blog posted last week.

June 3, 2011

An organic yogurt brand has launched a website and Facebook fan page.

May 23, 2011

Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

May 23, 2011

The Jean Coutu Group has announced that it now is offering a photo boutique on its iPhone application, which enables users to have photos printed through a smartphone.

May 20, 2011

More retailers are using such social media venues as Facebook as an entry point into their e-commerce sites, according to the Wall Street Journal, which cited JCPenney and GNC as examples.

May 19, 2011

Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

May 18, 2011

Valeant Pharmaceuticals has announced the launch of the "Change Your Skin, Change Your Life" campaign, in which its Kinerase brand will make three charitable donations in 2011.

May 5, 2011

Fred's tallied $141.8 million in sales, representing an increase of 3% for the four weeks ended April 30, the retailer reported Thursday.

May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

May 2, 2011

To celebrate the launch of Hulu Plus on Xbox Live, Jack Link’s Beef Jerky will offer all Xbox Live members one free week of Hulu Plus services.

April 28, 2011

Frito-Lay fans really "like" the brand.

April 27, 2011

AstraZeneca has launched a new technology on two of its products' websites to give consumers an option to contact a live AstraZeneca customer service representative with just a click of a button.

April 22, 2011

FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

April 22, 2011

Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

April 20, 2011

Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

April 13, 2011

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

April 4, 2011

Walgreens this weekend reported that its customer email database, which is hosted by a third-party vendor, was accessed without permission.

March 30, 2011

A specialty infusion pharmacy has joined the social media realm.