Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.
Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.
CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.
Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.
Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.
Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.
Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.