June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

June 14, 2011

According to a post Monday from extreme couponer and Walgreens fan Christie Hardcastle, American Baby magazine is shipping out a Walgreens Infant Care Booklet mailer to subscribers.

June 10, 2011

Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.

June 6, 2011

The cost of acquiring a Facebook “liker?” Less than 13 cents per fan, according to a Media Logic blog posted last week.

June 3, 2011

An organic yogurt brand has launched a website and Facebook fan page.

May 23, 2011

Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

May 23, 2011

The Jean Coutu Group has announced that it now is offering a photo boutique on its iPhone application, which enables users to have photos printed through a smartphone.

May 20, 2011

More retailers are using such social media venues as Facebook as an entry point into their e-commerce sites, according to the Wall Street Journal, which cited JCPenney and GNC as examples.

May 19, 2011

Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

May 18, 2011

Valeant Pharmaceuticals has announced the launch of the "Change Your Skin, Change Your Life" campaign, in which its Kinerase brand will make three charitable donations in 2011.

May 5, 2011

Fred's tallied $141.8 million in sales, representing an increase of 3% for the four weeks ended April 30, the retailer reported Thursday.

May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

May 2, 2011

To celebrate the launch of Hulu Plus on Xbox Live, Jack Link’s Beef Jerky will offer all Xbox Live members one free week of Hulu Plus services.

April 28, 2011

Frito-Lay fans really "like" the brand.

April 27, 2011

AstraZeneca has launched a new technology on two of its products' websites to give consumers an option to contact a live AstraZeneca customer service representative with just a click of a button.

April 22, 2011

FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

April 22, 2011

Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

April 20, 2011

Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

April 13, 2011

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

April 4, 2011

Walgreens this weekend reported that its customer email database, which is hosted by a third-party vendor, was accessed without permission.

March 30, 2011

A specialty infusion pharmacy has joined the social media realm.

March 17, 2011

Target has made the Ethisphere Institute’s World’s Most Ethical Companies for 2011 list, the retail chain said Thursday.

March 7, 2011

As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

March 4, 2011

DOYLESTOWN, Pa. — ProPhase Labs last month created a Facebook personality quiz to benefit the American Heart Association. For each Facebook fan who takes the “What’s Your Cold-Eeze Flavor?” personality quiz, ProPhase will donate $1 to the AHA, up to a total of $2,500.