Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.
Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.
Walgreens on Wednesday afternoon hosted a live chat on Twitter regarding its newly launched national Retail Employees with Disabilities Initiative, an in-store training program designed to help people with disabilities gain retail employment, and how that program soon will expand.
Walmart announced that Google's VP local and maps Marissa Mayer will be up for election to the board at the company's annual shareholders' meeting on June 1. If elected, Mayer would become the 16th member of the board.
Walgreens on Tuesday partnered with the online platform Sharecare on the launch of a new "Answers" application, which provides access to a comprehensive and searchable drug, supplement and wellness database on Facebook.
Recognizing that cardiovascular disease affects about 80 million people in the United States and is the No. 1 killer of Americans, CVS/pharmacy announced on Thursday that it is providing several free services, educational information and special product offers during February's American Heart Month.
Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.
Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.
Walgreens on Thursday took its failed negotiations with Express Scripts to Twitter, paying the social media site to promote the hashtag #ILoveWalgreens and setting off a barrage of tweets by tweeting "It's time to take a stand against @ExpressScripts. Tell them people want a choice by tweeting hashtag #ILoveWalgreens." According to Twitter, Walgreens tweeted 126 times on Thursday.