April 16, 2012

Walmart announced that Google's VP local and maps Marissa Mayer will be up for election to the board at the company's annual shareholders' meeting on June 1. If elected, Mayer would become the 16th member of the board.

April 13, 2012

With the help of YouTube and Facebook, several beauty and personal care companies are proving that Internet marketing can indeed be quite successful.

March 20, 2012

Walgreens on Tuesday partnered with the online platform Sharecare on the launch of a new "Answers" application, which provides access to a comprehensive and searchable drug, supplement and wellness database on Facebook.

March 8, 2012

In a recent campaign, Walgreens used LocalResponse’s Direct Response to reach customers in-store to disseminate store promotions, such as flu shots and coupons for Kraft Foods’ Halls cough drops.

March 6, 2012

Cheez-It is tapping consumers to vote for their favorite Cheez-It cracker flavor.

February 16, 2012

A provider of rich media mobile and social merchandising found that less than one-third of the top 100 Internet retailers tout websites that are optimal for tablet commerce.

February 13, 2012

Walgreens on Friday launched @WAGSocialCare, a Twitter customer hotline that takes on complaints and praise from Walgreens customers via the social media site.

February 9, 2012

Recognizing that cardiovascular disease affects about 80 million people in the United States and is the No. 1 killer of Americans, CVS/pharmacy announced on Thursday that it is providing several free services, educational information and special product offers during February's American Heart Month.

February 9, 2012

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

February 6, 2012

U.S. retail e-commerce sales experienced a strong finish in 2011, putting sales for the full year well ahead of 2010, according to ComScore.

January 27, 2012

ProPhase Labs on Thursday named the October, November and December winners of its "Share Your Cause Not Your Cold" campaign.

January 25, 2012

In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

January 23, 2012

Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

January 13, 2012

Walgreens on Thursday took its failed negotiations with Express Scripts to Twitter, paying the social media site to promote the hashtag #ILoveWalgreens and setting off a barrage of tweets by tweeting "It's time to take a stand against @ExpressScripts. Tell them people want a choice by tweeting hashtag #ILoveWalgreens." According to Twitter, Walgreens tweeted 126 times on Thursday.

January 13, 2012

Lean Pockets has teamed up with gossip blogger Perez Hilton to offer consumers the chance to "live famously."

January 10, 2012

Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

December 16, 2011

Remington, a maker of men’s and women’s grooming and styling products, has introduced a mobile site designed to enhance consumers' shopping experience, just in time for the holiday shopping season.

December 6, 2011

Kodak is promoting its Facebook application and Kodak picture kiosks by offering consumers the opportunity to share life's special moments by turning their Facebook photos into high-quality printed keepsakes, the company said.

December 6, 2011

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

December 5, 2011

The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.

December 5, 2011

“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.”

December 5, 2011

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


December 5, 2011

Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


December 1, 2011

Fred's on Thursday reported sales of $152.1 million, up 4%, for the four-week fiscal month ended Nov. 26. Comparable store sales for the month rose 1.5% on top of an increase of 4.7% in the same period last year.