March 8, 2013

Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

February 26, 2013

L'Oreal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

February 26, 2013

Shutl on Tuesday announced the official launch of its North American operation and that service — Shutl enables omnichannel retailers to offer delivery of online orders within a one-hour window of choice — will go live next month in New York, San Francisco and Chicago.

January 28, 2013

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

January 25, 2013

"Too sick to go to work, but not sick enough not to tweet about it" Twitter users are helping to predict flu trends.

January 17, 2013

Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products.

January 9, 2013

Men are an ideal target for online beauty and beauty retailers may want to consider expanding more marketing efforts to further leverage this growing opportunity, according to recent research from Mintel.

January 9, 2013

A company that makes smoothies for dieters has introduced a new small size designed for convenience.

December 14, 2012

A new survey by Wolters Kluwer Health indicated that a large majority of consumers think it's a good thing that more individuals are taking a larger and more active role in their own health care.

This should come as no surprise, as recent years have seen tremendous growth in things like electronic personal health records, mobile apps and use of social media. It also ties in with trends in the devolution of health care to the consumer level, such as retail clinics.

December 5, 2012

The Natural Products Association last week announced its presence across two new social media platforms — Pinterest and Google+.

November 19, 2012

Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade brand hosiery products — produced by Doris Hosiery Mills.

November 14, 2012

Unilever’s Simple facial skin care brand has teamed up with AOL to announce the winners of a nationwide search for extraordinary women driving positive change in their communities.

November 5, 2012

Retailers are facing challenges in a rapidly changing photo-processing category. One huge shift has been in category leadership. One dominant brand is no longer directing — and pouring advertising dollars into — the category, so retailers need to take a more active role in marketing 
photo processing. 


October 2, 2012

Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

September 24, 2012

Pharmacy staff, law-enforcement officials and loss-prevention personnel can follow updates about pharmacy robberies, burglaries and potential threats in their area through Twitter updates by a drug maker that developed a program to combat pharmacy crime.

September 18, 2012

The Department of Health and Human Services last week unveiled a new free Web-based application, MappyHealth, which utilizes Twitter to help track health concerns at the community level in real time.

September 18, 2012

As of Sept. 15, California became the eighth state in which Amazon.com will levy sales taxes on purchases made by residents in that state. Pennsylvania joined that group two weeks prior. Add to that the five states that don’t have any sales taxes, and that’s 13 states where national brick-and-click retailers are competing on a level playing field with the pure-play online retail juggernaut. 


September 17, 2012

As of Saturday, California became the latest state to implement "sales tax fairness," in requiring online-only retailers to begin collecting sales taxes on products sold to California residents.

August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

August 15, 2012

A company that develops cloud-based pharmacy automation and communications products has released a way for patients to refill their prescriptions on Facebook.

August 8, 2012

Consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience, according to a recent survey conducted by the E-tailing Group and MyBuys.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

July 9, 2012

Revlon announced on Monday the launch of the Revlon Expression Experiment, a digital engagement platform designed to spark a social movement of makeup experimentation.