September 18, 2012

The Department of Health and Human Services last week unveiled a new free Web-based application, MappyHealth, which utilizes Twitter to help track health concerns at the community level in real time.

September 18, 2012

As of Sept. 15, California became the eighth state in which Amazon.com will levy sales taxes on purchases made by residents in that state. Pennsylvania joined that group two weeks prior. Add to that the five states that don’t have any sales taxes, and that’s 13 states where national brick-and-click retailers are competing on a level playing field with the pure-play online retail juggernaut. 


September 17, 2012

As of Saturday, California became the latest state to implement "sales tax fairness," in requiring online-only retailers to begin collecting sales taxes on products sold to California residents.

August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

August 15, 2012

A company that develops cloud-based pharmacy automation and communications products has released a way for patients to refill their prescriptions on Facebook.

August 8, 2012

Consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience, according to a recent survey conducted by the E-tailing Group and MyBuys.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

July 9, 2012

Revlon announced on Monday the launch of the Revlon Expression Experiment, a digital engagement platform designed to spark a social movement of makeup experimentation.

July 5, 2012

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

May 23, 2012

Walgreens on Wednesday afternoon hosted a live chat on Twitter regarding its newly launched national Retail Employees with Disabilities Initiative, an in-store training program designed to help people with disabilities gain retail employment, and how that program soon will expand.

May 10, 2012

ComScore reported that online retail spending reached $44.3 billion for first quarter 2012, up 17% from the year-ago period.

April 26, 2012

An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

April 25, 2012

Schick Intuition is seeking to make women's lives easier through a new program launched via the brand's Facebook page.

April 18, 2012

Aveeno has announced the launch of the Be An Active Natural fund to award individuals and organizations that are creating positive change in their communities.

April 16, 2012

Walmart announced that Google's VP local and maps Marissa Mayer will be up for election to the board at the company's annual shareholders' meeting on June 1. If elected, Mayer would become the 16th member of the board.

April 13, 2012

With the help of YouTube and Facebook, several beauty and personal care companies are proving that Internet marketing can indeed be quite successful.

March 20, 2012

Walgreens on Tuesday partnered with the online platform Sharecare on the launch of a new "Answers" application, which provides access to a comprehensive and searchable drug, supplement and wellness database on Facebook.

March 8, 2012

In a recent campaign, Walgreens used LocalResponse’s Direct Response to reach customers in-store to disseminate store promotions, such as flu shots and coupons for Kraft Foods’ Halls cough drops.

March 6, 2012

Cheez-It is tapping consumers to vote for their favorite Cheez-It cracker flavor.

February 16, 2012

A provider of rich media mobile and social merchandising found that less than one-third of the top 100 Internet retailers tout websites that are optimal for tablet commerce.

February 13, 2012

Walgreens on Friday launched @WAGSocialCare, a Twitter customer hotline that takes on complaints and praise from Walgreens customers via the social media site.

February 9, 2012

Recognizing that cardiovascular disease affects about 80 million people in the United States and is the No. 1 killer of Americans, CVS/pharmacy announced on Thursday that it is providing several free services, educational information and special product offers during February's American Heart Month.

February 9, 2012

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.