January 9, 2014

International Vapor Group has launched a new, refillable electronic cigarette system under its flagship South Beach Smoke brand.

January 9, 2014

Want to flaunt the results of your at-home mani?

January 9, 2014

No bleeding or feathering! That’s just one of the great things about the new City Proof Twistable Intense Lip Color by N.Y.C. New York Color.

January 9, 2014

Henkel rolled out in early 2013 its got2b 2sexy voluptuous volume collection infused with naturally derived rice starch for long-lasting body.

January 9, 2014

Pacific World, the maker of SensatioNail gel polish, is bringing together the best of polish and the best of gel to create the new Fuse Gelnamel.

December 26, 2013

Thanks in part to the launch of Alka-Seltzer Fruit Chews, the Alka-Seltzer brand has experienced a resurgence within the antacid tablet category.

December 26, 2013

Following the BB cream craze in the face makeup category, these multitasking beauty balms are hitting the hair care aisle.

December 26, 2013

SoftSheen-Carson in September introduced its Dark and Lovely Au Naturale Beyond Gentle & Sulfate-Free Wash.

December 26, 2013

Core Science Medica has targeted consumers in need of a gluten-free lifestyle with its launch of Gluten Cutter, a dietary supplement to help gluten-sensitive consumers occasionally enjoy their favorite foods again.

December 26, 2013

The Hershey Co. is launching the Lancaster brand in January — the first time the company has launched a new brand that’s not a brand extension or acquisition in the past 30 years.

December 26, 2013

ILEX Consumer Products Group last year launched amid the chaos of Black Friday its “Di-Gel Comfort Zone” — complementary, clean restrooms located in downtown Manhattan to help alleviate some of the discomfort associated with shopping the day after Thanksgiving.

December 26, 2013

Mars will launch a new M&M flavor in May, M&M’s Brand Birthday Cake Chocolate Candies.

December 26, 2013

Brock Beauty is helping women nourish hair from the inside out with its Hairfinity hair growth vitamin supplement.

December 26, 2013

Actavis last year gained approval for its Next Choice, a generic version of Teva Women’s Health’s Plan B One-Step, that now sits on top in emergency contraceptive sales.

December 26, 2013

Church & Dwight’s new Trojan lubricant line has achieved a 7% share of the lubricant category almost straight out of the gate, James Craigie, C&D executive chairman, CEO and interim president of the company’s domestic personal care division, told analysts.

December 3, 2013

Elderly and disabled people nationwide have saved almost $9 billion on prescription drugs thanks to the Patient Protection and Affordable Care Act, according to a new study by the Centers for Medicare and Medicaid Services.

November 8, 2013

Procter & Gamble in August launched its Clearblue Advanced Pregnancy Test with Weeks Estimator — the first and only pregnancy test that also provides an estimate of time since ovulation for women testing pregnant.

November 8, 2013

Spectrum Brands Holdings’ Rayovac battery division recently launched a new line of portable charging products.

November 8, 2013

No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.

November 8, 2013

Foundations are increasingly infusing such skin care benefits as anti-aging ingredients and SPF protection, as evidenced by Procter & Gamble’s CoverGirl & Olay Tone Rehab 2-in-1 Foundation.

November 8, 2013

Energizer has made improvements to its Ultimate Lithium and Energizer Recharge AA and AAA batteries.

November 8, 2013

Bayer’s Contour Next EZ has captured $5.9 million in sales in a little more than one year on shelf, according to IRI.

November 8, 2013

Garnier BB Cream Skin Renew Miracle Skin Perfector by L’Oréal made waves as the first mass-market BB cream to hit the United States.

November 8, 2013

Abbott recently introduced a nutrition shake called Glucerna Advance that is formulated for people with diabetes who are seeking additional nutrition and health benefits.