Makeup is relishing in the joy of color, and eyes are no exception. To tap into the trend of dramatic, defined eyes at the mass level, Maybelline New York has expanded its Eye Studio collection to now include Color Tattoo 24HR Cream Gel Shadow.
Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up to 30 days.
Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats.
Cepia, makers of wildly popular ZhuZhu Pets, has a new line of collectables in its lineup for the 2011 holiday season. Xia-Xia (pronounced “shah-shah”) Pets is a new line of four collectable hermit crabs that walk and dance when their claws are pressed.
Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.
Energizer’s new flameless candles give consumers a new way to light their homes. Energizer’s Glas flameless candles have the warm glow and realistic flicker of a traditional candle, but offer safe, functional and efficient LED lighting.
A consumer’s internal alarm bell usually is tripped when a company tries to sell him or her on a “less-is-more” proposition, because it usually really means “less-is-less.” That is until Help Remedies came along with its “less-is-less-but-that’s-better” proposition.
Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.
FyrFlyz could be the next big kid craze. The new spinning toy on a string from i-Star Entertainment has earned a spot on a number of “Hot Toy” lists, including the Oppenheim Toy Portfolio and Dr. Toy Top Ten Toys lists.
Anheuser-Busch has launched the first seasonal offering under its Shock Top craft beer label. Shock Top Pumpkin Wheat, a traditional Belgian-style wheat ale brewed with pumpkins and autumnal spices, will be available until January 2012 in six-packs and 12-oz. bottles.
It is no secret that nail polish is hot, and today’s beauty mavens are changing their nail shades as frequently as they change shoes or purses to complete an outfit or look. So why not offer a broad assortment of shades packaged in smaller bottles?
Procter & Gamble’s Iams brand expanded its Iams Naturals line with two new recipes: Sensitive Naturals and Simple & Natural. These new products join Iams Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.