Content about What's Hot

January 3, 2012
Brightening up shadows

Makeup is relishing in the joy of color, and eyes are no exception. To tap into the trend of dramatic, defined eyes at the mass level, Maybelline New York has expanded its Eye Studio collection to now include Color Tattoo 24HR Cream Gel Shadow.


January 3, 2012
Painless storytelling

Pfizer Consumer Healthcare is giving pain a bad name in marketing its pain-relief brand Advil as the “good” medicine, with Jon Bon Jovi signing on as a company spokesman.

January 3, 2012
That new car smell

Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


December 5, 2011
Coca-Cola bears new can

Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats.

December 5, 2011
Crabby collectables

Cepia, makers of wildly popular ZhuZhu Pets, has a new line of collectables in its lineup for the 2011 holiday season. Xia-Xia (pronounced “shah-shah”) Pets is a new line of four collectable hermit crabs that walk and dance when their claws are pressed.


December 5, 2011
Oh baby!

To help under-the-weather junior, Hyland’s has rebranded its pediatric line of products Hyland’s Baby.

December 5, 2011
Tongue in cheek

Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


November 4, 2011
Energizing glow

Energizer’s new flameless candles give consumers a new way to light their homes. Energizer’s Glas flameless candles have the warm glow and realistic flicker of a traditional candle, but offer safe, functional and efficient LED lighting.

November 4, 2011
Getting some ‘Help’

A consumer’s internal alarm bell usually is tripped when a company tries to sell him or her on a “less-is-more” proposition, because it usually really means “less-is-less.” That is until Help Remedies came along with its “less-is-less-but-that’s-better” proposition.


November 4, 2011
Got Dairyface?

Skin care is hot, but Dairyface is cool — so cool that it lives in the fridge. Dairyface is a new line of yogurt-based products that incorporate the nutritional benefits of milk to nourish skin cells.

November 4, 2011
Perfect TEN

Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


October 19, 2011
Gone fishing

There’s a new fish oil on the market, and one that doesn’t have a chance at producing a fish “burp” — krill oil.

October 19, 2011
Healthy meals to go

Consumers looking for healthy meal solutions on the go have a new option: GoPicnic, a line of eight convenient, shelf-stable ready-to-eat meals.

October 19, 2011
Renewed skin

Dark spots, skin colorations and uneven skin tone can be among the most difficult skin problems to treat, and now women have a new solution with the Garnier Skin Renew Clinical Dark Spot Corrector.


October 19, 2011
Spin control

FyrFlyz could be the next big kid craze. The new spinning toy on a string from i-Star Entertainment has earned a spot on a number of “Hot Toy” lists, including the Oppenheim Toy Portfolio and Dr. Toy Top Ten Toys lists.


October 11, 2011
Beautifying the bathroom

Kimberly-Clark is making toilet paper covers fashionable with new Cottonelle toilet paper roll covers.

October 11, 2011
Chill out

Unwind from the grind. That’s the tagline iChill Beverages is using to compel consumers to pick up its iChill relaxation shot, the yin to 5-Hour Energy’s yang.


October 11, 2011
Seasonal Shock-er

Anheuser-Busch has launched the first seasonal offering under its Shock Top craft beer label. Shock Top Pumpkin Wheat, a traditional Belgian-style wheat ale brewed with pumpkins and autumnal spices, will be available until January 2012 in six-packs and 12-oz. bottles. 


October 11, 2011
Skin care brings it home

Judging by the numbers, at-home skin care devices are hot. Enter the battery-operated Spa Sonic Skin Care System, which includes four attachments.

September 12, 2011
Developing ‘First Tastes’

United Kingdom-based organic kids’ brand Ella’s Kitchen is rolling out a number of products that were launched exclusively in Target in July.

September 12, 2011
Hitting the nail on the feet

An estimated 30 million Americans suffer from unsightly nail appearance — a market currently underserved by nonprescription products.

September 12, 2011
Innovative nails

It is no secret that nail polish is hot, and today’s beauty mavens are changing their nail shades as frequently as they change shoes or purses to complete an outfit or look. So why not offer a broad assortment of shades packaged in smaller bottles?

September 12, 2011
Skin-sensitive scents

Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents.

August 24, 2011
Dogs join health food trend

Procter & Gamble’s Iams brand expanded its Iams Naturals line with two new recipes: Sensitive Naturals and Simple & Natural. These new products join Iams Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.


August 24, 2011
Snapple marries Jelly Belly

Jelly Belly Candy has teamed up with Snapple for a new line of gourmet jelly beans.

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