February 18, 2014

Lighter-weight cat litters are gaining ground.

February 18, 2014

Wahl recently introduced No-Rinse waterless shampoo and doggie deodorant.

January 9, 2014

Consumers who purchase the ultra-rich Out of Africa Hand Cream — which is a natural formula made with 20% of unrefined shea butter — contribute 15 cents with each purchase to help provide education to women and children in West Africa.

January 9, 2014

Natrol is launching a new line of chewable and gummy multivitamins for children under a license that will better resonate with today’s tablet-toting mom — Angry Birds.

January 9, 2014

Anyone following the Kardashians would know what’s old is new again.

January 9, 2014

Intensive Recovery Beauty Oil by Lumene, which is part of the brand’s Complete Rewind collection, aims to battle the appearance of wrinkles and uneven skin tone with essential fatty acids (e.g., omega-3, 6, 7 and 9) and vitamins from antioxidant-rich Arctic sea buckthorn.

January 9, 2014

Bio-Oil, which hails from South Africa, has become a cult skin care product, thanks in large part to one special ingredient — PurCellin oil.

January 9, 2014

As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category.

January 9, 2014

On a journey to bring fun and innovation to the hair accessories segment is TonyTail, which has more than 300 hair accessories and aims to add new products about every six months.

January 9, 2014

Soho Flordis is in the process of launching Calorease, a dietary supplement that helps bind to the fat in foods and reduce caloric intake up to 500 calories a day.

January 9, 2014

Nivea Kiss of Care & Color combines trusted Nivea moisture benefits with sheer color to deliver beautifully smooth lips.

January 9, 2014

International Vapor Group has launched a new, refillable electronic cigarette system under its flagship South Beach Smoke brand.

January 9, 2014

Want to flaunt the results of your at-home mani?

January 9, 2014

No bleeding or feathering! That’s just one of the great things about the new City Proof Twistable Intense Lip Color by N.Y.C. New York Color.

January 9, 2014

Henkel rolled out in early 2013 its got2b 2sexy voluptuous volume collection infused with naturally derived rice starch for long-lasting body.

January 9, 2014

Pacific World, the maker of SensatioNail gel polish, is bringing together the best of polish and the best of gel to create the new Fuse Gelnamel.

December 26, 2013

Thanks in part to the launch of Alka-Seltzer Fruit Chews, the Alka-Seltzer brand has experienced a resurgence within the antacid tablet category.

December 26, 2013

Following the BB cream craze in the face makeup category, these multitasking beauty balms are hitting the hair care aisle.

December 26, 2013

SoftSheen-Carson in September introduced its Dark and Lovely Au Naturale Beyond Gentle & Sulfate-Free Wash.

December 26, 2013

Core Science Medica has targeted consumers in need of a gluten-free lifestyle with its launch of Gluten Cutter, a dietary supplement to help gluten-sensitive consumers occasionally enjoy their favorite foods again.

December 26, 2013

The Hershey Co. is launching the Lancaster brand in January — the first time the company has launched a new brand that’s not a brand extension or acquisition in the past 30 years.

December 26, 2013

ILEX Consumer Products Group last year launched amid the chaos of Black Friday its “Di-Gel Comfort Zone” — complementary, clean restrooms located in downtown Manhattan to help alleviate some of the discomfort associated with shopping the day after Thanksgiving.

December 26, 2013

Mars will launch a new M&M flavor in May, M&M’s Brand Birthday Cake Chocolate Candies.

December 26, 2013

Brock Beauty is helping women nourish hair from the inside out with its Hairfinity hair growth vitamin supplement.