March 4, 2015

Looking to help the 54% of consumers who are concerned about enamel, Colgate recently launched the new Colgate Enamel Health toothpaste and, judging by the results, the oral care brand has hit a nerve.

March 4, 2015

Designer Greetings has introduced a new line of Deluxe Boxed Notes.

March 4, 2015

Due to the popularity of the Hallmark Signature Collection card line, Hallmark is introducing Hallmark Signature Gift Wrap. The new line began rollout to the drug channel in February and will continue to introduce line extensions throughout 2015.

February 5, 2015

GoJo Industries is expanding its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail.

January 7, 2015

Beiersdorf’s Nivea is looking to revolutionize the daily skin care routine and transform body care with a new take on moisturizing via the new Nivea In-Shower Body Lotion.

January 7, 2015

NBTY earlier this year expanded its Osteo Bi-Flex franchise with a line of joint care supplements “plus” — as in joint care plus energy or joint care plus muscle support.

November 17, 2014

Earlier this year iHealth Lab launched iHealth Align, a mobile blood-glucose monitor that plugs directly into a smartphone, and displays and stores readings using the iHealth Gluco-Smart app. 

November 17, 2014

Taking its cue from the runway looks during Spring 2014 Fashion Week, Maybelline New York launched in October its new Creamy Mattes Color Sensational collection.

November 17, 2014

Nipro Diagnostics introduced its True Metrix Self-Monitoring and the True Metrix Pro Professional Monitoring blood-glucose systems. 

November 17, 2014

Omron Healthcare in October launched its most accurate line of blood pressure monitors ever, according to the company. 

November 17, 2014

Pepsi has entered the artisanal beverage space with Caleb’s Kola, a drink made with cane sugar, kola nut extract and a blend of spices packaged in 10-oz. glass bottles. Each bottle has 110 calories and 29 grams of sugar.

November 17, 2014

SpermCheck in August gained additional retail distribution for its SpermCheck Fertility, an FDA-approved at-home screening test that determines with 98% accuracy whether a man has a normal or low sperm count. Infertility affects nearly 7 million U.S. couples every year. 

November 17, 2014

In response to the growing popularity of soft drinks sweetened with cane sugar and the spike in demand for “MexiCoke,” Coke has started distributing the product itself in the United States.

October 15, 2014

Prestige Brands’ FiberChoice got a makeover in August, courtesy of design firm Little Big Brands. 

October 15, 2014

GlaxoSmithKline launched Tums Chewy Delights, bringing to the iconic antacid brand a gummy delivery format. 

October 15, 2014

Procter & Gamble earlier this year added some heft to its Metamucil brand with a pair of line extensions that create a linear brand block.

October 15, 2014

 Just when you thought the shave segment had seen it all, Procter & Gamble’s Gillette made waves earlier this year when it launched its new Fusion ProGlide with FlexBall technology.

October 15, 2014

Somersets, a line of shaving and skin care products, is known for its signature bullet-shaped packaging for its shaving oil.

October 15, 2014

SpiderTech is one of the more recent companies to announce the launch of a kinesiology tape at retail. 

September 15, 2014

Top Dog Direct is putting a lot of muscle behind its BeActive Brace. The brace, developed by a physical therapist, relieves tension up the sciatic nerve by providing firm trigger point acupressure from a patented pressure pad to the calf muscle.

September 15, 2014

Philips Sonicare is putting its power toothbrush into the hands of children — literally — with its Philips Sonicare for Kids, designed for little ones ages 4 years and older.

September 15, 2014

Hurricane Spin Mop, an ergonomic mop featuring microfiber technology, has become a top-selling product for TeleBrands. 

September 15, 2014

 Just in time for the holiday selling season, Idea Village is bringing two toys to retail under the classic Wham-O brand name. 

September 15, 2014

TyraTech’s new non-pesticide homeopathic head lice treatment Vamousse will safely kill 100% of head lice and nits within 15 minutes of application, according to the company.