January 6, 2017

Nutrex is introducing OutLift, a new pre-workout product that is differentiated by having no proprietary blend (full disclosure ingredients) and contains no “banned” ingredients.

January 4, 2017

Rather than watch the nail category continue to evaporate, retailers and brands are bonding together with innovative launches and impactful in-store presentations.

December 6, 2016

M&M’s Caramel Chocolate Candies, which debuts April 2017, will be the brand's biggest launch in its history.

November 16, 2016

Anheuser-Busch recently launched Best Damn Cherry Cola, the second national offering from Best Damn Brewing Co., aged on whole cherries.

November 16, 2016

I-Health launched the AZO Urinary Tract Defense, a new product women can use that features the only antibacterial UTI ingredient available without a prescription to help defend against the progression of an infection until a doctor can be consulted.

November 16, 2016

Earlier this year, Omnis Health created a dedicated diabetes-management solution for women diagnosed with gestational diabetes who are extremely passionate, both about managing their condition and the health of their newborns.

November 16, 2016

SmartShake started in 2009 as a solution for gym users to carry their protein shakes. Today, it's used as a lunch box, water bottle, snack box and coffee cup container that features compartments that store powder, pills, snacks or other items.

October 25, 2016

H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.

October 17, 2016

Earth Mama Angel Baby has introduced two new gift bags — one for new moms going back to work and one to help create a nighttime routine to help encourage baby sleep.

October 17, 2016

Natural beauty brand Éclair Naturals is leveraging the popularity of the latest bath craze with its popular and fun Fizzy Bath Cupcakes, which are soy free, non-GMO verified, cruelty-free and vegan.

October 17, 2016

Cirrus Healthcare will be launching the clinically designed earplugs MigraineX, along with an app that tracks shifts in barometric pressure, a known trigger of migraines.

September 7, 2016

Lovepop Cards, a Harvard-based greeting card start-up that landed a $300,000 investment from investor Kevin O’Leary on ABC’s “Shark Tank” TV show in December, start as a sketch on paper that is translated to a modeling software, in which each shape is drawn, then transferred to a software that routs a laser-cutter to cut out each piece.

September 7, 2016

Hallmark is bringing music from some of the most popular country artists — including Carrie Underwood, Brad Paisley, Miranda Lambert and Luke Bryan — into the greeting card aisle with CMA Sounds Cards.

September 7, 2016

Hyland’s launched a new homeopathic energy booster called Good Morning that targets consumers looking for a natural revitalization solution, following a night of tossing and turning in bed.

September 7, 2016

GSK Consumer Healthcare has expanded its flagship Sensodyne line with a fresh-mint-flavored Sensodyne True White toothpaste that offers a combination of sensitivity relief, sensitivity protection, cavity protection, stain prevention and stain removal.

September 7, 2016

Swiss oral care brand Curaprox has launched an all-natural whitening toothpaste that removes discoloration by using activated carbon without eroding or bleaching the enamel.

August 3, 2016

One of America’s leading Greek yogurt brands is moving outside the yogurt aisle for the very first time. Chobani has introduced two brand new product offerings: Chobani Meze Dips and Drink Chobani.

August 3, 2016

In May, Mission Pharmacal announced that its Lycelle Head Lice Removal Kit successfully switched from prescription-only to over-the-counter, bringing a new choice to the self-care aisle to combat “super lice.”

August 3, 2016

The newest innovation from Mars in the better-for-you space is goodnessknows snack squares, part of a long-term commitment from the company to promote health and well-being — and introduce more choices for consumers.

August 3, 2016

With expertise garnered in her salons, Cozy Friedman has eveloped a special line of hair products for curly hair, Boing, which includes curl shampoo, conditioner and gel cream.

August 3, 2016

Merchants looking for the “next best thing” in at-home treatments might want to eyeball Dermaflash. Sephora is already selling the at-home exfoliation device, which removes dead cells, “peach fuzz hair” and built-up debris.

August 3, 2016

Fit Organic Mosquito Repellent Spray, a unique formula comprised of organic lemongrass grown in Nepal and organic oleic acid derived from sunflowers in the United Kingdom, protects against biting insects for up to three hours.

August 3, 2016

When it comes to natural skin care, Beautycounter is perhaps one of the hottest names in the business. Next up, Beautycounter and Target will unfurl a collection of skin care and cosmetics products in 1,500 Target stores.

August 2, 2016

Bausch + Lomb introduced a new and improved PreserVision AREDS 2 Formula + Multivitamin, one of the better selling vitamins on the shelf with $135.1 million in sales on 19.6% growth across total U.S. multi-outlets, according to IRI.