Procter and Gamble’s Fabric Care division is incorporating an HE Turbo Clean formula to help consumers get the best results from high-efficiency washing machines.
Arm & Hammer announced a new ultra-concentrated Ultra Power 4X laundry detergent, which the company states has powerful stain-fighters and two scoops of baking soda to make clothes cleaner and fresher.
Wisk, a Sun Products brand, launched today a new detergent to its cleaning lineup: Wisk Deep Clean PowerBlasts.
Gain, a Proctor & Gamble brand, has introduced a new product to store shelves designed to prolong the fresh laundry scent of clothes for up to 12 weeks in storage.
Another updated new product is entering the laundry detergent category. Clorox is shrinking its typical 96-oz. bleach bottle by one-third, to 64 oz.
Kimberly-Clark’s new portable cleaning wipes are designed to eliminate smudges from touchscreen devices.
Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.