December 5, 2011

Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


November 4, 2011

Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


December 9, 2010

A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold.

December 1, 2010

A soft drink is wrapping up the year-long celebration of its flavorful history.