The Safeway Foundation and Stand Up To Cancer, a program of the Entertainment Industry Foundation, have teamed up to develop a print, radio and digital public service announcement featuring actress and SU2C Ambassador Marcia Cross. The PSA is designed to increase awareness for the fight against prostate cancer.
Safeway announced that its stores raised $1 million for the Wounded Warrior Project, an organization that exists to honor and empower military men and women who incurred service-related injuries on or after Sept. 11, 2001.
Safeway dedicated Veterans Day weekend to pay tribute to past and present service members and raise money for an organization that provides programs and outreach to those who were severely injured while serving their country.
Safeway on Monday announced that its month-long prostate cancer campaign raised nearly $10.1 million as part of the company’s ongoing effort to fund research geared toward finding a cure for the leading cancer affecting men.
Safeway on Friday announced the start of its companywide fundraising campaign for Easter Seals, Special Olympics, Rebuilding Together and a range of job training programs that help people with disabilities live fuller lives.
Over the past seven years, Safeway has demonstrated a list of accomplishments aimed at healthier living, including launching its O Organics line of USDA certified-organic foods, removing added trans-fats from all of its private-label products and launching Eating Right for Kids, a line that contains no high fructose corn syrup. Today, the effort shows little signs of slowing as the chain kicked off 2011 with two new initiatives: SimpleNutrition and Open Nature.