December 11, 2014

External analgesics is a category replete with growth brands with a base of $497.8 million across total U.S. multi-outlets, and more than 8.1% in growth for the 52 weeks ended Sept. 7, according to IRI data.

October 23, 2014

A recent study of the consumables category revealed that weak promotional deals and a disinterest among women in the millennial age group are translating to sluggish sales. 

 

May 9, 2013

Actively promoting an over-the-counter medicine outside of the retail box not only drives foot traffic, but it helps increase sales across households with a higher income and also more heavily indexed OTC product consumers, TABS Group CEO Kurt Jetta told attendees of a webcast covering a recent TABS Group Consumer Value Study.