April 19, 2011

The ever-increasing popularity of vitamin D may have reached its plateau, suggested a report issued by Euromonitor International in late March, in part because of the vitamin’s ubiquity across the marketplace.

April 15, 2011

Abbott Diagnostics on Friday announced its filing of a submission for clearance by the Food and Drug Administration for a fully automated vitamin D assay performed on its Architect testing system for use by healthcare professionals.

April 14, 2011

The National Center for Health Statistics earlier this month issued a report showing that use of dietary supplements has been on an upward trajectory over the past decade — only 40% of Americans took supplements in 1988, compared with 53% who took supplements in 2006.

March 28, 2011

MB Innovations on Monday launched a new weight loss supplement called Slimple.

March 14, 2011

A study published last week in Nutrition Journal found that dietary supplement usage and patient recommendations were common for physicians across several medical specialties, including dermatology, cardiology and orthopedics.

March 14, 2011

New Chapter last week introduced a slew of new products at the Natural Products Expo West in Anaheim, Calif., including three fish oil supplements and two multivitamins.

March 4, 2011

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

March 4, 2011

WHITE PLAINS, N.Y. — Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q-10, according to a ConsumerLab.com survey.

Women were much more likely than men to have taken vitamin D, calcium or probiotics. Men were more likely than women to have taken Co Q-10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, and nutrition drinks and powders.

February 10, 2011

Bolthouse Farms has introduced a new line of 100%-natural enhanced water infused with herbs and fruit juice.

February 10, 2011

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

February 9, 2011

The National Advertising Division of the Council of Better Business Bureaus on Wednesday announced that Pharmavite is able to support advertising claims for the company’s NatureMade GreatMind dietary supplement, pursuant to NAD’s ongoing monitoring of advertising for dietary supplements.

January 25, 2011

Stater Bros. is helping customers find which vitamin supplements are best for them.

November 30, 2010

On the same day that the Institute of Medicine increased the daily recommended intake of vitamin D to maintain bone health, Pfizer Consumer Healthcare Tuesday announced the launch of Caltrate Soft Chews, which incorporate the higher daily recommended vitamin D goals.

November 30, 2010

The Institute of Medicine on Tuesday issued a report on the dietary reference intake levels for vitamin D and calcium at the behest of both the U.S. and Canadian governments. IOM recommended a slight increase in vitamin D intake, but also suggested that the need for either vitamin D or calcium may be overstated.

October 27, 2010

COLUMBIA , S.C. (May 27) One of the nation's largest drug store chains has teamed up with a healthcare benefits company and a community solutions provider to raise awareness of the need for adequate vitamin D intake.

Walgreens, Aetna and United Way of the Midlands are continuing their efforts through a vitamin D giveaway program extension, which initially was kicked off earlier this year. The vitamin D awareness efforts will donate more than 25,000 samples, the companies said.

October 25, 2010

Strativa Pharmaceuticals is working with a Swedish drug maker to develop and commercialize a prescription...

October 20, 2010

Multivitamin maker Centrum is encouraging women to pledge an hour toward an activity that is...

October 4, 2010

Hartz is looking to keep tails wagging with a new addition to its Crunch ‘n...

September 29, 2010

Garden of Life has developed a chewable whole food multivitamin for kids that provides them...

September 21, 2010

Hero Nutritional Products on Tuesday announced the launch of "Clifford, The Big Red Dog" gummy...

September 6, 2010

Bayer Consumer Care on Tuesday introduced two new gender-specific multivitamins: One A Day Menopause Formula...

August 1, 2010

Vitamin D deficiency is associated with arterial stiffness, a risk factor for heart disease and...

July 11, 2010

Natrol, a marketer, manufacturer and distributor of nationally branded nutritional products, now offers two new...

June 24, 2010

A&P has announced that its family of supermarkets is offering a special promotion for its...