August 31, 2011

Alacer last week launched Emergen-C Kidz, a new vitamin drink mix specially formulated for children.

August 29, 2011

Boiron USA will be partnering with Vitamin Angels, a global nonprofit organization working to reduce child mortality by connecting infants and children under 5 years with vital nutrients for the second consecutive year, the homeopathic medicine manufacturer announced Friday.

July 14, 2011

Vitamin D deficiency may increase the chance of muscle injuries in elite athletes, specifically NFL football players, suggested a recent study presented last week at the American Orthopaedic Society for Sports Medicine’s annual meeting.

July 8, 2011

Physician’s Preference, Vitamins and Supplements wellness experts on Wednesday announced an initiative to educate Americans on the importance of obtaining optimal vitamin D status — as the “sunshine vitamin” is coupled with numerous health benefits — by setting the facts straight about sunscreen use and offering quick tips for increasing one’s vitamin D level.

July 5, 2011

Perhaps the most exciting recent development in the multivitamin segment is the success of gummy vitamins. Data from SymphonyIRI show that, while teen and infant vitamin sales are in decline, gummy vitamins for adults are driving growth within the category.


July 5, 2011

L’Oréal Paris has combined its cosmetics and skin care expertise into one innovative formula with Visible Lift Smooth Absolute instant age-reversing foundation.


July 5, 2011


Findings from the past year show that vitamin sales have been stronger than most other health and beauty categories. The recent emphasis placed by vitamin and nutritional supplement manufacturers on new multivitamin brands has delivered positive results.

July 5, 2011

A survey for Vitamin Shoppe found that 60% of Americans currently take a vitamin or supplement. Of those who take vitamins, more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplements, with 75% of respondents taking a multivitamin regularly.

July 5, 2011


The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.


June 20, 2011

Earlier this year, Pharmavite named Bill Tullis its new EVP sales, succeeding Skip Aldridge. Drug Store News caught up with Tullis to get his take on how the supplement industry is trending. 


June 2, 2011

A survey conducted on behalf of The Vitamin Shoppe and released Wednesday found that 60% of adults currently take a vitamin or supplement.

June 1, 2011

Overweight or obese women who have less-than-optimal levels of vitamin D and lose more than 15% of their body weight experience significant increases in circulating levels of this fat-soluble nutrient, according to a study released last week by researchers at Fred Hutchinson Cancer Research Center.

April 19, 2011

The ever-increasing popularity of vitamin D may have reached its plateau, suggested a report issued by Euromonitor International in late March, in part because of the vitamin’s ubiquity across the marketplace.

April 15, 2011

Abbott Diagnostics on Friday announced its filing of a submission for clearance by the Food and Drug Administration for a fully automated vitamin D assay performed on its Architect testing system for use by healthcare professionals.

April 14, 2011

The National Center for Health Statistics earlier this month issued a report showing that use of dietary supplements has been on an upward trajectory over the past decade — only 40% of Americans took supplements in 1988, compared with 53% who took supplements in 2006.

March 28, 2011

MB Innovations on Monday launched a new weight loss supplement called Slimple.

March 14, 2011

A study published last week in Nutrition Journal found that dietary supplement usage and patient recommendations were common for physicians across several medical specialties, including dermatology, cardiology and orthopedics.

March 14, 2011

New Chapter last week introduced a slew of new products at the Natural Products Expo West in Anaheim, Calif., including three fish oil supplements and two multivitamins.

March 4, 2011

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

March 4, 2011

WHITE PLAINS, N.Y. — Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q-10, according to a ConsumerLab.com survey.

Women were much more likely than men to have taken vitamin D, calcium or probiotics. Men were more likely than women to have taken Co Q-10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, and nutrition drinks and powders.

February 10, 2011

Bolthouse Farms has introduced a new line of 100%-natural enhanced water infused with herbs and fruit juice.

February 10, 2011

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

February 9, 2011

The National Advertising Division of the Council of Better Business Bureaus on Wednesday announced that Pharmavite is able to support advertising claims for the company’s NatureMade GreatMind dietary supplement, pursuant to NAD’s ongoing monitoring of advertising for dietary supplements.

January 25, 2011

Stater Bros. is helping customers find which vitamin supplements are best for them.