November 5, 2012



Target and CVS are some of the first retailers to group adult multivitamins and supplements available in gummy format into one 4-ft. set. The idea is to make shopping vitamins and supplements easier.

November 5, 2012

Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens.

November 5, 2012

A study published Monday online by JAMA may skew the conversation over multivitamin use negative, despite the fact that study authors maintain the study cannot be generalized across the general population given the study's subjects — namely, practicing physicians.

October 23, 2012

Sam's Club, via its Simply Right wellness brand, has donated $500,000 to Vitamin Angels, a nonprofit organization dedicated to increasing availability, access and use of micronutrients among at-risk populations in need.

October 17, 2012

In a randomized trial that included nearly 15,000 male physicians and started in 1997, long-term daily multivitamin use resulted in a modest, but statistically significant, reduction in cancer after more than a decade of treatment and follow-up, according to a study appearing in JAMA that was released Wednesday.

October 11, 2012

As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition.

October 10, 2012

Nipro Diagnostics on Wednesday announced the introduction of a new portfolio of more than 30 ancillary products targeted to meet the needs of individuals with diabetes.

August 21, 2012

Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

July 26, 2012

A study released Thursday found that low levels of vitamin D can mean a much greater risk of death among older adults.

July 19, 2012

The Council for Responsible Nutrition on Wednesday honored the 100th anniversary of the "vitamin," a term that was coined by Casimir Funk, a Polish-American biochemist, in 1912.

July 18, 2012

Premama recently launched its patent-pending prenatal supplement in drink form. The flavorless Premama mix can be added to flavored drinks and foods.

July 18, 2012

Researchers argue there is compelling evidence that the recommended dietary allowance of vitamin C should be raised to 200 mg per day for adults, up from its current levels of 75 mg for women and 90 mg for men, in a recent report published in Critical Reviews in Food Science and Nutrition.

July 16, 2012

Sales of vitamins, totaling almost $3.6 billion, were up 2.7% for the 52 weeks ended May 13, according to SymphonyIRI Group data across food drug and mass (excluding Walmart).


July 13, 2012

Vitamin D deficiency is associated with poor lung function in asthmatic children treated with inhaled corticosteroids, according to a new study from researchers in Boston released Friday.

July 2, 2012

A case report series presented at the Endocrine Society's 94th Annual Meeting in Houston examined how women with moderate to severe depression could see an improvement in symptoms if they are treated for their vitamin D deficiency.

June 28, 2012

Mylan has launched a generic drug for treating thiamine deficiency, the company said Thursday.

June 20, 2012

The Council for Responsible Nutrition on Wednesday released its comprehensive report titled "The Benefits of Nutritional Supplements (4th Edition)."

June 15, 2012

A study recently published in the Endocrine Society’s Journal of Clinical Endocrinology and Metabolism suggests that vitamin D — when taken with calcium — can reduce the rate of mortality in seniors, thereby providing a possible means of increasing life expectancy, the society reported Friday.

June 14, 2012

TABS Group on Thursday reported a small increase of 2% to $12.2 billion in vitamin sales for the 52 weeks ended in April, according to the "TABS Group Annual Vitamin Study," now in its fifth year.

June 13, 2012

U.S. Preventive Services Task Force on Tuesday issued a draft recommendation around the ineffectiveness of vitamin D and calcium to prevent cancer or fractures.

May 30, 2012

Older adults who don’t get enough vitamin D — either from diet, supplements or sun exposure — may be at increased risk of developing mobility limitations and disability, according to new research from Wake Forest Baptist Medical Center released Tuesday.

April 3, 2012

Overall, the U.S. population has good levels of vitamin A and folate in the body, but some groups still need to increase their levels of vitamin D and iron, according to the "Second National Report on Biochemical Indicators of Diet and Nutrition," released Monday by the Centers for Disease Control and Prevention.

March 21, 2012

Taking vitamin E supplements does not increase or decrease heart failure risk among women, according to a study in Circulation: Heart Failure, an American Heart Association journal, released Tuesday.

March 7, 2012

Airborne last week presented two new Airborne Plus Energy products in citrus and berry flavors to address that run-down feeling many people get when they feel they soon may be under the weather.