September 18, 2013

Rainbow Light on Wednesday launched Embrace Prenatal 35+, a prenatal multivitamin specially formulated to address the unique nutritional needs of moms-to-be older than 35 years old.

September 3, 2013

Walgreens on Tuesday announced a $3.5 million donation to Vitamin Angels, a nonprofit organization dedicated to helping at-risk populations in need gain access to supplemental nutrition.

July 12, 2013

Dietary supplement product lines with the strongest growth in overall consumer bases include vitamins B and D, multivitamins and melatonin, the popular supplement that helps regulate sleep cycles, according to the latest TABS Group 2013 Annual Vitamin Study released in May.

July 10, 2013

In a multiethnic group of adults, low vitamin D concentration was associated with increased risk of coronary heart disease events among white or Chinese participants, but not among black or Hispanic participants, according to a study in the July 10 issue of JAMA.

June 14, 2013

The Winning Combination on Thursday launched Vitamints, coupling a multivitamin with a mint.

June 12, 2013

When it comes to making lifestyle choices, those who take dietary supplements seem to make healthier choices overall, compared with those who do not take dietary supplements, according to the most recent CRN Consumer Survey on Dietary Supplements from Ipsos Public Affairs on behalf of the Council for Responsible Nutrition.

May 17, 2013

Epionce has announced the launch of Intense Defense Anti-Aging + Repair Serum, which it is positioning as the first complete multivitamin for the skin.

May 2, 2013

Researchers claim to have calculated for the first time the upper safe limit of vitamin D levels of 36 nanograms per milliliter, above which the associated risk for cardiovascular events or death raises significantly, according to a recent study accepted for publication in The Endocrine Society’s Journal of Clinical Endocrinology & Metabolism.

April 22, 2013

Usana Health Sciences has announced a new prenatal nutrition product to its existing product line, the company said.

March 15, 2013

Cardium Therapeutics announced its To Go Brands operating unit has expanded its VitaRocks kids' vitamins product line and that retail distribution has been expanded into select Target stores.

February 25, 2013

Originating from Australia, Swisse Wellness recently made a splash into the U.S. market with brand ambassador Nicole Kidman leading the way. DSN didn't land an interview with Kidman, who was up for two Golden Globes last month, so we got in touch with her Swisse Wellness boss Radek Sali — CEO of the company and 2012 GQ Australia businessman of the year — for some insights into the company's approach to the U.S. launch.

February 14, 2013

Swisse Wellness, one of Australia's leading multivitamin brands, announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens.

January 23, 2013

Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.

January 8, 2013

The Council for Responsible Nutrition on Tuesday announced the addition of eight new members, including voting members Church & Dwight and P.J. Noyes Co., along with associate members AIBMR Life Sciences, Bell Advisory Services, Biofortis, Creative Flavor Concepts and Nutrasource Diagnostics.

November 19, 2012

A study published last week by researchers from the University of California, San Diego School of Medicine has found a correlation between vitamin D3 serum levels and subsequent incidence of Type 1 diabetes.

November 14, 2012

Bayer Healthcare on Wednesday announced that they have teamed up with Vitamin Angels to launch 10 Million Stronger, a charitable initiative aimed at delivering vitamin A to 10 million children worldwide who are suffering from vitamin A deficiency.

November 5, 2012



Target and CVS are some of the first retailers to group adult multivitamins and supplements available in gummy format into one 4-ft. set. The idea is to make shopping vitamins and supplements easier.

November 5, 2012

Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens.

November 5, 2012

A study published Monday online by JAMA may skew the conversation over multivitamin use negative, despite the fact that study authors maintain the study cannot be generalized across the general population given the study's subjects — namely, practicing physicians.

October 23, 2012

Sam's Club, via its Simply Right wellness brand, has donated $500,000 to Vitamin Angels, a nonprofit organization dedicated to increasing availability, access and use of micronutrients among at-risk populations in need.

October 17, 2012

In a randomized trial that included nearly 15,000 male physicians and started in 1997, long-term daily multivitamin use resulted in a modest, but statistically significant, reduction in cancer after more than a decade of treatment and follow-up, according to a study appearing in JAMA that was released Wednesday.

October 11, 2012

As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition.

October 10, 2012

Nipro Diagnostics on Wednesday announced the introduction of a new portfolio of more than 30 ancillary products targeted to meet the needs of individuals with diabetes.

August 21, 2012

Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.