As more Americans wrestle with the cost of their health care, they continue to gravitate toward better lifestyle choices, which means niche products that were at one time only purchased by body builders and serious athletes have become appealing to the mainstream consumer.
The Ensure Immunonutrition Shake is designed to be drunk in the week before and after surgery to provide such nutrients as arginine and omega-3 fatty acids EP and DHA, and Ensure Pre-Surgery Clear Nutrition Drink allows patients to consume a carbohydrate drink for up to two hours before surgery.
Mederma Quick Dry Oil is formulated to help diminish the appearance of scars, stretch marks, uneven skin tone and dry skin, and the Mederma Spezial line of dietary supplements and mousses is aimed at promoting healthy skin, hair and nails, the company said.
Data from the Healthy Weight Commitment Foundation found that 11 companies spent more than $30 million on community-based health-and-wellness programs in 2016 promoting 38 programs that reached 11.2 million Americans.
There is no question that one of the top nonprescription categories contributing to both sales and foot traffic right now is allergy. Sales of nasal sprays — the category that captures all of the latest nasal corticosteroid Rx-to-OTC switches — are up 10.2%.