Brandperx, in collaboration with Drug Store News, conducted a survey among 1,000 OB/GYN providers that revealed an opportunity for both brands and retailers to leverage the intimacy and trust of the provider-patient relationship in order to build brand engagement, trial, sales and market share, and improve patients’ quality of life.
Bausch + Lomb introduced a new and improved PreserVision AREDS 2 Formula + Multivitamin, one of the better selling vitamins on the shelf with $135.1 million in sales on 19.6% growth across total U.S. multi-outlets, according to IRI.
Before NACDS Total Store Expo, Drug Store News sat down with Tim Toll, chief customer officer at Pharmavite, to get a better understanding on how retailers can better activate this business in their stores.
Florajen joins Clarion Brands' OTC portfolio including Lipo-Flavonoid, an OTC product for ringing in the ears (tinnitus), and Certain Dri, an OTC treatment for controlling excessive underarm sweating (hyperhidrosis).
Led by NCPA's senior director of store operations and marketing Gabe Trahan, the Front-End Profit Building Seminar is a one-day program that gives owners the tools and knowledge to increase store traffic and profits.