January 23, 2017

Berkeley Life Heart Health will be available over the counter exclusively at The Vitamin Shoppe and GNC in January and shortly thereafter at other retailers nationwide.

January 20, 2017

That's it. Veggie is the 3rd brand extension for the company, following the success of its fruit-based products, That's it. Fruit Bar , That's it. Zesty and That's it. Dark Chocolate Bites

January 20, 2017

According to a recent PowerBar survey on commitment and goal-setting, two-thirds of Americans say they’re in need of a clean start and are determined to make 2017 a productive year.

January 19, 2017

"Osteo Bi-Flex is leading the call for movement by facilitating joint comfort and flexibility, and Tim [Raines] is a great example of someone who has remained true to himself," Nature's Bounty stated.

January 18, 2017

Snap Nutrition's Ooh Snap! protein bars contain 160 calories, with 15 grams of protein, 8 grams of net carbs, 10 grams of fiber and as low as 2 grams of sugar.

January 17, 2017

Citing the Organic Trade Association's 2016 Organic Industry Survey, ApaxBrands reported 2015 growth of organic products were up 11% year-over-year $43.3 billion.

January 12, 2017

GNC and Walmart are joining Vitamin Shoppe and Whole Foods on the development of a retailer driven and consumer focused Industry Leadership Group, the Natural Products Association reported.
 

January 11, 2017

Iovate has also has launched an all-new Hydroxycut App to help users easily track their weight loss journey, the company reported.

January 10, 2017

America's Naturals' latest line-extenstion to its comprehensive Family Flora lineup of probiotic supplements — called E.N.T. — targets ear, nose and throat care, and is ideal for cough-cold and flu endcaps.

January 10, 2017

According to the company, whole foods have a complex nutritional makeup rich in beneficial micro and macronutrients. These type of superfoods are considered nutrient-dense and provide the best source of nutrition.

January 10, 2017

Each new gluten-free Premier Protein bar contains 30g of protein, 3g fiber and 10% daily value calcium.

January 10, 2017

CRN suggested that strong recommendations from government agencies advocating supplementation should pave the way to include multivitamins with folic acid within all government nutrition programs, including SNAP.

January 9, 2017

As probiotics are quickly gaining popularity, the new industry guidelines are designed to ensure probiotic manufacturers can consistently create high-quality products in which consumers can be confident.

January 6, 2017

The proof a category is hot can be measured not only by the number of players looking to participate in that category, but also by the heft of new entrants. Such is the case with aromatherapy.

January 6, 2017

Sales of diet aids are rocketing across retail right now thanks in no small part to the 38% of Americans who made weight-related resolutions for 2017.

January 6, 2017

Overall, sales of multivitamins are relatively flat — 0.2% annual growth toward a $1.8 billion base. So, have sales of multivitamins plateaued, or are there pockets of opportunity out there?

January 6, 2017

"These travel sized mists are perfect for on the go aromatherapy," Nature's Truth noted.

January 6, 2017

Nature’s Bounty launched a line of aromatherapy products under the Nature’s Origin banner that includes an essential oils kit.

January 6, 2017

A number of recent product offerings in the VMS space may represent white-space opportunities — or products that help create a marketing or merchandising niche that resonates with today’s consumer.

January 6, 2017

Nutrex is introducing OutLift, a new pre-workout product that is differentiated by having no proprietary blend (full disclosure ingredients) and contains no “banned” ingredients.

January 6, 2017

Troy Talarico, VP sales Fusion Diet Systems, discusses the consumer diet aid trend.

January 6, 2017

Sports nutrition is a category beginning to emerge as a viable destination center within mass outlets, and the trend line behind this mass growth is a gravitation toward “cleaner” ingredients.

January 6, 2017

DSN senior editor Michael Johnsen examines the state of the vitamins, minerals and supplements market, and products that are transforming OTC in this multi-page report.

January 4, 2017

The continued decline in the number of heavy buyers (those who purchased more than three types of vitamins in a year) was a key trend captured by the 2016 TABS Analytics Vitamin and Minerals Supplements study.