Several natural product trends emerged at the latest Natural Products Expo West, with more than 80,000 attendees, Kline Group noted in its most recent blog. "Much of the displays focused on millennials with products that appeal to their desire for sustainability and natural ingredients [and] farm-to-tablet sourcing was a major theme echoed by several nutritional supplement exhibitors," Kline wrote. "Probiotics and digestive immunity [also] were extremely popular at the show." (Kline Group)
"We strive to develop products that meet consumers' needs, and the breadth of our new product line up this year is no exception to this commitment," stated Tim Toll, chief customer officer at Pharmavite.
Clif Bar commands a 24.8% dollar share of nutritional and intrinsic health value bars with $590.5 million in sales on 11.5% growth for the 52 weeks ended Dec. 25 across total U.S. multi-outlets, according to IRI.
Breakthrough brands, defined as those brands either introduced within the 52 weeks ended Dec. 25, 2016, or those brands that experienced blockbuster incremental growth in that time frame, feature leading meal-replacement solutions.
Sales of all OTC medicines and natural supplements broke records in 2016, reaching $45.8 billion for the 52 weeks ended Dec. 25, 2016, according to IRI. That’s an additional $1.8 billion in sales volume compared with a year ago.
DSN senior editor Michael Johnsen examines the hottest trends in OTC — including breakthrough brands and such growth categories as therables, sleep, allergy, cough-cold and more — in this multi-page report.