January 8, 2015

The $2 billion-plus dietary supplement category is a big business and a major driver of traffic to retail pharmacy. To better understand this critically important customer, DSN partnered with Field Agent to conduct an exclusive study of how customers shop the vitamin category, why they buy, where they buy, when they buy, what they buy and what else they buy when they purchase supplements.

January 8, 2015

Trovita Health Science announced the introduction of its Enu ready-to-drink nutritional shake in select ShopRite supermarket locations throughout the northeastern United States.

January 7, 2015

For diet aids, it’s not very surprising to see that the largest marketing spike coincides with people’s New Year’s resolutions at the beginning of the year.

January 7, 2015

Three supplement categories are really helping to drive the business today.

January 7, 2015

NBTY earlier this year expanded its Osteo Bi-Flex franchise with a line of joint care supplements “plus” — as in joint care plus energy or joint care plus muscle support.

January 7, 2015

Pharmavite earlier this year launched a product that capitalizes on two current growth trends — immunity supplements and the gummy format. 

January 7, 2015

Shoppers of dietary supplements generally are the healthier customers who are in your stores fairly frequently to purchase their vitamins, minerals or supplements.

January 7, 2015

Dietary supplementation represents big dollars in terms of the amount of healthcare costs saved by improving health outcomes and avoiding disease state ramifications.

January 7, 2015

According to a recent survey from the Council for Responsible Nutrition, only one-quarter of adults take dietary supplements for immune health, the association noted Wednesday. 

January 6, 2015

Grocer Fresh & Easy has reinvigorated its brand and its stores with a focus on more fresh and natural foods, and is bringing this mission to life through a pilot in Las Vegas.

January 5, 2015

Nearly three-fourths (72%) of Americans will be committing to “drinking enough water” in 2015.

January 5, 2015

Atkins Nutritionals on Monday unveiled Atkins 40, a new low-carb weight-loss program that offers greater flexibility and food variety, making it easier to sustain while creating the foundations for healthier eating over a lifetime.

January 5, 2015

The Consumer Healthcare Products Association thanked President Obama for signing the Designer Anabolic Steroid Control Act into law last month.

January 5, 2015

The Council for Responsible Nutrition expressed its support in response to a study, “Effect of Maternal Multiple Micronutrient vs Iron–Folic Acid Supplementation on Infant Mortality and Adverse Birth Outcomes in Rural Bangladesh.”

January 5, 2015

Healthy Mama on Monday launched Be Well Rounded!, a dye-free prenatal vitamin and DHA supplement system retailing at $29.99 for a two-month supply.

December 29, 2014

Nutrisystem, a maker of weight management products and services, has announced the nationwide launch of Fast 5+ for diet season 2015.

December 23, 2014

Garden of Life, a manufacturer of nutritional supplements, has announced that it is changing the name of its Kind Organics multivitamin to mykind Organics. The new mykind Organics name will begin shipping to health foods stores on Jan. 1, 2015.

December 17, 2014

Inergetics on Wednesday announced a national multimedia advertising campaign to promote its women's weight loss lifestyle supplements, Bikini Ready.

December 17, 2014

Pharmavite announced Wednesday that it has acquired FoodState, makers of whole food supplements, sold under the MegaFood and Innate Response brands.

December 17, 2014

PL Developments on Wednesday announced that it has added menopause relief supplement, EstroG-100, to its private-label portfolio.

December 16, 2014

Nationally recognized nutrition expert Danielle Omar told an audience of Capitol Hill staffers that eating a balanced diet requires a heightened level of planning, patience and know-how.

December 16, 2014

An interest in proactive wellness and proper nutrition is fueling demand for functional foods, Packaged Facts noted Tuesday in a new report.

December 16, 2014

Living Essentials on Monday introduced its new Strawberry Watermelon-flavored Extra Strength 5-hour Energy shot, which also has six regular strength flavors, as well as decaf. 

December 12, 2014

The Council for Responsible Nutrition on Thursday welcomed the passage of the Designer Anabolic Steroid Control Act of 2014, a measure that will protect consumers from potentially dangerous anabolic steroids falsely marketed as dietary supplements.