August 8, 2011

Organic food brand Happyfamily has announced the launch of two new products to help tots, teens and adults easily kick hunger pangs while on-the-go — Happysqueeze, an organic superfruit smoothie, and Happymorning, an organic supergrain breakfast smoothie.

July 25, 2011

An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.

July 14, 2011

Vitamin D deficiency may increase the chance of muscle injuries in elite athletes, specifically NFL football players, suggested a recent study presented last week at the American Orthopaedic Society for Sports Medicine’s annual meeting.

July 8, 2011

Physician’s Preference, Vitamins and Supplements wellness experts on Wednesday announced an initiative to educate Americans on the importance of obtaining optimal vitamin D status — as the “sunshine vitamin” is coupled with numerous health benefits — by setting the facts straight about sunscreen use and offering quick tips for increasing one’s vitamin D level.

July 5, 2011

The dietary supplement industry last week took another legislative knock to the chin as it was associated with controversy surrounding mislabled conventional foods, specifically Lazy Cakes, a brownie that contains the dietary ingredient melatonin and purports to be a dietary supplement.

July 5, 2011

A survey for Vitamin Shoppe found that 60% of Americans currently take a vitamin or supplement. Of those who take vitamins, more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplements, with 75% of respondents taking a multivitamin regularly.

July 5, 2011


The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.


July 5, 2011


The latest vindicator to the almost $3.5 billion vitamin and supplement business across all outlets isn’t positive press. It’s not even the continued consumer gravitation toward self-care. It’s Wall Street. 


June 30, 2011

Prestige Brands recently extended its Luden’s throat drop brand with Luden’s orange supplement drops, a vitamin-enriched product with 100% of the recommended daily value of vitamin C.

June 23, 2011

There is really no one factor driving sales of supplements today; there are a lot of factors. Consumer awareness and positive perception is on an upward trajectory, thanks in part to a number of published studies establishing the health benefit and need for supplements like vitamin D. The recession also has fostered consumer gravitation toward more self-care solutions.

  

June 20, 2011

MusclePharm has introduced a sports nutrition supplements line through a licensing deal with MMA Elite of Ultimate Brand Management.

June 20, 2011

Earlier this year, Pharmavite named Bill Tullis its new EVP sales, succeeding Skip Aldridge. Drug Store News caught up with Tullis to get his take on how the supplement industry is trending. 


June 15, 2011

A dietary supplement that is designed to alleviate the symptoms of an enlarged prostate has arrived at GNC.

June 2, 2011

A survey conducted on behalf of The Vitamin Shoppe and released Wednesday found that 60% of adults currently take a vitamin or supplement.

June 1, 2011

Overweight or obese women who have less-than-optimal levels of vitamin D and lose more than 15% of their body weight experience significant increases in circulating levels of this fat-soluble nutrient, according to a study released last week by researchers at Fred Hutchinson Cancer Research Center.

May 31, 2011

Suncore Products said that its new cookie brand touts 20 essential vitamins and minerals, as well as dietary fiber.

May 18, 2011

Enhanced vitamin beverage Activate has partnered with Nourish America to provide daily essential nutrition to pregnant moms in need.

May 9, 2011

Dietary supplement maker Livethesource has named Simply the Best Public Relations as its agency of record.

April 27, 2011

Pfizer on Wednesday launched its Gold range of child nutrition products, developed to meet the changing nutritional and feeding needs of young children. The Gold range of infant and follow-on formulas and growing-up milks provides the right balance of high-quality nutrients needed to support ideal health, growth and development in growing children.

April 25, 2011

Pharmaca Integrative Pharmacy is targeting three new store openings in 2011 and between three and six new stores each year through 2015. It’s a pace that would put the company at approximately 44 locations in time for the chain’s 15th anniversary, Mark Panzer, Pharmaca president and CEO, recently told Drug Store News. 


April 25, 2011

Walgreens not only is the “Way to Well,” it also is the “Way to Stay Well,” as evidenced by this shelf talker in the dietary supplement aisle that contains a 44-page pamphlet titled “Vitamins & Supplements Q&A: Your A to Z Shopping Guide.”


Inside are reasons to take supplements to both improve health and prevent disease. Specific supplement topics include the best supplements to take to help manage healthy blood-glucose levels, as well as bone and joint, cognitive, heart, immune and prenatal health. 


April 22, 2011

Two associations representing dietary supplement companies criticized a British Medical Journal meta-analysis published April 20 that concluded calcium and vitamin D supplementation may increase risk of heart attack and stroke.

April 22, 2011

Calcium causes heart attacks! Vitamin E kills! Vitamin D makes your eyeballs explode! OK, the last headline was just made up, but these are the kind of B-movie headlines many of these inaccurate meta-analyses generate, especially across the dietary supplement industry.

April 19, 2011

The ever-increasing popularity of vitamin D may have reached its plateau, suggested a report issued by Euromonitor International in late March, in part because of the vitamin’s ubiquity across the marketplace.