June 23, 2011

There is really no one factor driving sales of supplements today; there are a lot of factors. Consumer awareness and positive perception is on an upward trajectory, thanks in part to a number of published studies establishing the health benefit and need for supplements like vitamin D. The recession also has fostered consumer gravitation toward more self-care solutions.

  

June 2, 2011

A survey conducted on behalf of The Vitamin Shoppe and released Wednesday found that 60% of adults currently take a vitamin or supplement.

June 1, 2011

Overweight or obese women who have less-than-optimal levels of vitamin D and lose more than 15% of their body weight experience significant increases in circulating levels of this fat-soluble nutrient, according to a study released last week by researchers at Fred Hutchinson Cancer Research Center.

April 22, 2011

Two associations representing dietary supplement companies criticized a British Medical Journal meta-analysis published April 20 that concluded calcium and vitamin D supplementation may increase risk of heart attack and stroke.

April 22, 2011

Calcium causes heart attacks! Vitamin E kills! Vitamin D makes your eyeballs explode! OK, the last headline was just made up, but these are the kind of B-movie headlines many of these inaccurate meta-analyses generate, especially across the dietary supplement industry.

April 19, 2011

The ever-increasing popularity of vitamin D may have reached its plateau, suggested a report issued by Euromonitor International in late March, in part because of the vitamin’s ubiquity across the marketplace.

April 15, 2011

Abbott Diagnostics on Friday announced its filing of a submission for clearance by the Food and Drug Administration for a fully automated vitamin D assay performed on its Architect testing system for use by healthcare professionals.

March 28, 2011

The Food and Drug Administration on Monday warned consumers to stop using Soladek, a vitamin-solution product marketed by Indo Pharma of the Dominican Republic, because the product may contain dangerously high levels of vitamins A and D.

March 4, 2011

WHITE PLAINS, N.Y. — Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q-10, according to a ConsumerLab.com survey.

Women were much more likely than men to have taken vitamin D, calcium or probiotics. Men were more likely than women to have taken Co Q-10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, and nutrition drinks and powders.

February 1, 2011

Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q10, according to a survey released Tuesday by ConsumerLab.com.

January 26, 2011

Henkel's Dial brand has launched for 2011 a collection of NutriSkin lotions with BioNutrients.

January 24, 2011

Right in the main aisle that everyone walks down after they enter the building and go past electronics, Sam’s Club has parlayed its tagline “savings made simple” to read “healthy living made simple.

November 30, 2010

On the same day that the Institute of Medicine increased the daily recommended intake of vitamin D to maintain bone health, Pfizer Consumer Healthcare Tuesday announced the launch of Caltrate Soft Chews, which incorporate the higher daily recommended vitamin D goals.

November 30, 2010

The Institute of Medicine on Tuesday issued a report on the dietary reference intake levels for vitamin D and calcium at the behest of both the U.S. and Canadian governments. IOM recommended a slight increase in vitamin D intake, but also suggested that the need for either vitamin D or calcium may be overstated.

October 27, 2010

COLUMBIA , S.C. (May 27) One of the nation's largest drug store chains has teamed up with a healthcare benefits company and a community solutions provider to raise awareness of the need for adequate vitamin D intake.

Walgreens, Aetna and United Way of the Midlands are continuing their efforts through a vitamin D giveaway program extension, which initially was kicked off earlier this year. The vitamin D awareness efforts will donate more than 25,000 samples, the companies said.

October 11, 2010

Coca-Cola has unveiled a new Vitaminwater drink, which is enhanced with vitamin D....

September 21, 2010

Hero Nutritional Products on Tuesday announced the launch of "Clifford, The Big Red Dog" gummy...

September 19, 2010

B&G Foods' Cream of Wheat brand is getting sweeter with a new instant hot cereal....

September 15, 2010

Milk drinkers are more likely to lose weight than those who skip drinking milk when...

September 14, 2010

Thompson Brands on Wednesday launched its Adora calcium and vitamin D supplement, an all-natural chocolate...

September 6, 2010

Bayer Consumer Care on Tuesday introduced two new gender-specific multivitamins: One A Day Menopause Formula...

August 15, 2010

Sara Lee has removed high fructose corn syrup from two of its Soft & Smooth...

August 1, 2010

Vitamin D deficiency is associated with arterial stiffness, a risk factor for heart disease and...

June 6, 2010

Matrixx Initiatives recently introduced a new line of Zicam products—Cold Remedy Plus—a multi-ingredient formulation that...