June 1, 2012

While headlines in the past two weeks warned consumers that calcium supplementation could increase the risk of cardiovascular disease, authors of the study that prompted those headlines — published last month in the peer-reviewed journal Heart — identified four significant confounding factors in the design of the study.

May 30, 2012

Older adults who don’t get enough vitamin D — either from diet, supplements or sun exposure — may be at increased risk of developing mobility limitations and disability, according to new research from Wake Forest Baptist Medical Center released Tuesday.

May 16, 2012

Abbott on Wednesday launched PediaSure SideKicks Clear, a clear nutritional beverage that helps balance out the diet of picky eaters who may be missing nutrients.

April 3, 2012

Overall, the U.S. population has good levels of vitamin A and folate in the body, but some groups still need to increase their levels of vitamin D and iron, according to the "Second National Report on Biochemical Indicators of Diet and Nutrition," released Monday by the Centers for Disease Control and Prevention.

March 26, 2012

Kraft’s new MilkBite milk and granola bars address the “better-for-you” snack segment by combining real milk, whole grain granola and other tasty ingredients in one convenient treat.

January 30, 2012

Vitamin D deficiency or insufficiency may be even more common than previously thought and a risk factor for more than just bone diseases, according to new research published Friday in the American Chemical Society journal Analytical Chemistry.

January 6, 2012

Low levels of vitamin D have been linked to depression, according to UT Southwestern Medical Center psychiatrists working with the Cooper Center Longitudinal Study in a release issued Thursday.

December 8, 2011

A recent study of obese and nonobese children found that low vitamin D levels are significantly more prevalent in obese children and are associated with risk factors for Type 2 diabetes.

November 28, 2011

A study published online earlier this month by the American Journal of Cardiology concluded that supplementation with vitamin D conferred substantial survival benefits, specifically in patients with documented deficiency.

November 7, 2011

The first study to report the effects vitamin D has on the immune system of people with lupus was unveiled Saturday at the American College of Rheumatology Annual Scientific Meeting in Chicago.

October 24, 2011

Vitamin D has been one of the fastest-growing segments in the VMS market since 2010, a factor that has been in step with the number of positive clinical studies establishing the need for vitamin D supplementation.

October 7, 2011

Scientists at the Helmholtz Zentrum München have shown that people with good vitamin D status have a lower risk of developing Type 2 diabetes, according to a study released Sept. 30.

October 4, 2011

More than three-quarters of cancer patients have insufficient levels of vitamin D, and the lowest levels are associated with more advanced cancer, according to a study presented Oct. 2 at the 53rd Annual Meeting of the American Society for Radiation Oncology.

October 3, 2011

People taking oral steroids are twice as likely as the general population to have severe vitamin D deficiency, according to a study of more than 31,000 children and adults by scientists at Albert Einstein College of Medicine of Yeshiva University released last week.

August 16, 2011

Sara Lee has introduced two new breads that offer kids enhanced nutrition, just in time for the back-to-school season.

July 14, 2011

Vitamin D deficiency may increase the chance of muscle injuries in elite athletes, specifically NFL football players, suggested a recent study presented last week at the American Orthopaedic Society for Sports Medicine’s annual meeting.

July 8, 2011

Physician’s Preference, Vitamins and Supplements wellness experts on Wednesday announced an initiative to educate Americans on the importance of obtaining optimal vitamin D status — as the “sunshine vitamin” is coupled with numerous health benefits — by setting the facts straight about sunscreen use and offering quick tips for increasing one’s vitamin D level.

July 5, 2011

A survey for Vitamin Shoppe found that 60% of Americans currently take a vitamin or supplement. Of those who take vitamins, more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplements, with 75% of respondents taking a multivitamin regularly.

July 5, 2011


The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.


June 23, 2011

There is really no one factor driving sales of supplements today; there are a lot of factors. Consumer awareness and positive perception is on an upward trajectory, thanks in part to a number of published studies establishing the health benefit and need for supplements like vitamin D. The recession also has fostered consumer gravitation toward more self-care solutions.

  

June 2, 2011

A survey conducted on behalf of The Vitamin Shoppe and released Wednesday found that 60% of adults currently take a vitamin or supplement.

June 1, 2011

Overweight or obese women who have less-than-optimal levels of vitamin D and lose more than 15% of their body weight experience significant increases in circulating levels of this fat-soluble nutrient, according to a study released last week by researchers at Fred Hutchinson Cancer Research Center.

April 22, 2011

Two associations representing dietary supplement companies criticized a British Medical Journal meta-analysis published April 20 that concluded calcium and vitamin D supplementation may increase risk of heart attack and stroke.

April 22, 2011

Calcium causes heart attacks! Vitamin E kills! Vitamin D makes your eyeballs explode! OK, the last headline was just made up, but these are the kind of B-movie headlines many of these inaccurate meta-analyses generate, especially across the dietary supplement industry.