DSN senior editor Michael Johnsen examines in-depth sales activity in the analgesics, digestives, VMS, cough-cold, sleep and first aid categories, highlighting new products that are transforming OTC in this multi-page report.
Pfizer Consumer Healthcare in May joined the gummy vitamin lineup with the launch of Centrum MultiGummies, adding the leading multivitamin brand to the number of adult gummy vitamin options on the shelf.
DSN senior editor MIchael Johnsen examines niche opportunities in the intimacy health, gummy vitamin, pet health and cough-cold prevention categories, including the latest trends, in this multi-page report.
The gummy sub-segment within overall vitamins is not only still growing substantially, the dollar volume of that alternative delivery format has reached nowhere near its ceiling of potential, at least not yet. Overall, sales of vitamins for the 52 weeks ended Dec. 28, 2014, were up 0.4% to $6.5 billion across total U.S. multi-outlets, according to IRI.
Walgreens last year extended its exclusive relationship with Vitamin Angels to help provide children and mothers in at-risk populations with essential vitamins and minerals, and in so doing continued to strike a chord with aspirational consumers.