Content about Vita Coco

May 18, 2012
Coconut water sweetens sales

Sales of coconut water continue to soar. According to a recent report from Mintel, the U.S. market for coconut water was around $350 million in 2011, representing 2% of the total fruit juice and drinks sales.

August 5, 2011
Vita Coco introduces tropical fruit beverage

Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

June 7, 2010
Dr Pepper Snapple Group to distribute Vita Coco

Dr Pepper Snapple Group has reached an agreement with a coconut water brand to distribute...

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