Vita Coco, a coconut water brand, will launch new Vita Coco Coconut Oil. The coconut oil is USDA organic-certified, 100% raw and cold-pressed, according to the brand.
Sales of coconut water continue to soar. According to a recent report from Mintel, the U.S. market for coconut water was around $350 million in 2011, representing 2% of the total fruit juice and drinks sales.
Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.
Dr Pepper Snapple Group has reached an agreement with a coconut water brand to distribute...