July 29, 2014

In celebration of its sponsorship with Grammy Award-winner Miranda Lambert on her 30-city "Platinum" tour, Crystal Light is debuting an interactive poster at concert venues across the United States.

July 11, 2014

Kiss Products’ Broadway Nails brand has created the new impress Press-On Manicure back-to-school collection.

July 10, 2014

When it comes to skin care, facial anti-aging potions still reign, as women continue their quest for younger, healthier looking skin.

July 2, 2014

While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search.

June 30, 2014

Hasbro has launched a new My Little Pony figurine at this year’s San Diego Comic-Con that will be available exclusively at Walgreens this fall, Examiner.com reported Monday.

June 20, 2014

Maybelline New York has introduced several new products for eyes, lips, face and nail.

June 11, 2014

China Glaze has teamed up with studio powerhouse the Weinstein Co. for a limited-edition collection of nail polish to debut in conjunction with the Aug. 15 release of “The Giver.”

June 10, 2014

Beauty company L'Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is now live on GumGum's in-image advertising platform.

May 28, 2014

Organix-South has created a new line of oral care products called XyliVita, with several offerings being rolled out over the next four months.

May 15, 2014

Greenstone announced the introduction of rifabutin capsules to its product line. The drug is the authorized generic version of Mycobutin.

May 13, 2014

Red Carpet Manicure nail care brand has announced the launch of “Sweet Indulgence,” a six-shade limited-edition collection of LED nail gel polishes for summer.

May 12, 2014

Real Techniques, a Paris Presents brand, is calling all beauty lovers to reveal their inner artist through a sponsored marketing program with Allure magazine.

May 9, 2014

Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.

April 24, 2014

Colgate-Palmolive’s Speed Stick brand is promoting its new Speed Stick Gear via a partnership with YouTube filmmaker Devin Graham, also known as Devin SuperTramp, who is managed by Fullscreen, a media company for the connected generation.

April 22, 2014

Henkel’s Dry Idea brand has introduced its new Dry Idea Stain Clear.

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

April 4, 2014

Food Marketing Institute and Matrix Group, a digital agency specializing in e-marketing, announced the release of a new animated video as part of the trade association’s "Supermarket Facts Video Series."

April 1, 2014

Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for spring cleaning and will give consumers the ability to clean both in and out of the laundry room, the company said.

March 4, 2014

Orabrush, a maker of oral care products, has appointed Brent Rambo, a former executive at Sony Online Entertainment, as the company’s chief technology officer.

February 28, 2014

Sally Hansen has signed nail artist Madeline Poole as global color ambassador, Trend Expert and artistic adviser.

February 28, 2014

Wahl, a maker of men’s grooming tools, has launched a website dedicated to men’s grooming and is designed for guys looking for a resource for new hair or facial hair styles, combined with how-to tips to achieve the look.

February 25, 2014

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor study released Tuesday.

February 18, 2014

Red Carpet Manicure has announced that it is expanding beyond the at-home LED gel polish category to enter the nail lacquer segment.