Content about Vicki Cantrell

September 12, 2012

Survey: Retailers focusing on mobile site optimization and in-store technologies

Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research.

August 9, 2012

NRF initiative takes on challenges of mobile retailing

The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.