October 16, 2013

In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

July 31, 2013

Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period, and digital coupons have continued to sustain double-digit growth as more marketers adopt a digital strategy and more retailers employ an omnichannel loyalty program to attract and retain customers.

September 27, 2012

Rite Aid has signed a deal with a media and marketing firm that the two said would allow the retail pharmacy chain to create a consistent look for its in-store marketing and media programs.