June 20, 2011

Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


June 14, 2011

Top Five Labs on Monday announced its intent to expand distribution of its XRP Energy product — endorsed by former National Football League quarterback Brett Favre — nationwide after a successful test launch in select convenience stores and marts throughout Alabama, Mississippi, Florida, Wisconsin and Minnesota.

May 31, 2011

Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

May 24, 2011

Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

May 10, 2011

OmegaWater has made its way to the New York metropolitan area.

May 3, 2011

"A new way to do energy" has hit the market.

February 22, 2011

Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

February 14, 2011

New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

February 1, 2011

“Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


November 16, 2010

A class of alcoholic beverages that rapidly became popular among young people over the last...

November 15, 2010

The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol...

November 11, 2010

Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins,...

November 3, 2010

Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a...

October 4, 2010

Hartz is looking to keep tails wagging with a new addition to its Crunch ‘n...

August 24, 2010

Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its...

August 11, 2010

Despite a surge of sales among energy drink products, the industry may have trouble attracting...