With a week to go before the start of the Shopper Marketing Expo at Chicago’s Navy Pier, Oct. 8 to 10, DSN caught up with industry veteran Steve Frenda, managing director for the Path to Purchase Institute, to get a better sense of what executives can expect from this year’s conference.
In its partnership with Niantic Labs, Duane Reade has gamified the shopping experience through an app called Ingress. No purchase is necessary, but who in New York walks into a Duane Reade and then out again empty-handed? It's a traffic builder and impulse purchase opportunity. And it's working.
Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps.
No longer will the SymphonyIRI Group crunch data for the betterment of CPG companies everywhere, the company's president and CEO Andrew Appel told a packed conference room at the data aggregator's 2013 Summit. At least not as SymphonyIRI Group.
Kentucky became the first state to enact legislation that provides pharmacists with transparency into how health plans determine pharmacy reimbursements for generic drugs, and establishes an appeals process when a dispute arises over those payment levels.
Aquafina and Emmy-nominated "Project Runway" are teaming up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.
Safeway chairman and CEO Steve Burd on Monday signed a Statement of Support for Employer Support of the Guard and Reserve, a Department of Defense agency, at a ceremony at the company's corporate offices in Pleasanton, Calif., ESGR stated.