Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.
Unilever’s Simple facial skin care brand has teamed up with Makers, a multiplatinum video experience from AOL and PBS that honors trailblazing women, to launch a nationwide search to find women in local communities who will become recognized as “Next Makers.”
Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.
Manufacturers of antiperspirant/deodorant should take different approaches when marketing to adults and teens, as they each have different requirements for deodorants, according to market research firm Mintel.
Unilever is taking what it considers to be a breakthrough approach to hair care — by focusing on the scalp, rather than the ends — with its Clear Scalp and Hair Therapy line that hit North America in May.
Unilever has tapped model, producer, television host and designer Heidi Klum to help launch its new Clear Scalp and Hair Beauty Therapy line of nourishing shampoos and conditioners. Klum will star in the 360-brand campaign including TV, print and digital, beginning in May.
Unilever has introduced the U.K. facial skin care brand, Simple, to the U.S. market with the launch of Simple Sensitive Skin Experts. The collection is touted as the only mass facial skin care line specifically for those with sensitive skin.
Dove Men+Care, a Unilever men’s personal care brand, is giving sports fans a look inside the lives of basketball legends just in time for the start of the 2012 NCAA Division I men’s basketball championship.
Launching on shelves in March is the new Dove Clear Tone antiperspirant/deodorant from Unilever. It is positioned as the first and only U.S. deodorant designed to reduce underarm red and dark marks caused by shaving irritation.
A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.