The drug channel winner of the Path to Purchase Institute’s annual Design of the Times merchandising display competition fired on all cylinders in meeting the “Four C’s” judges use to measure each of the displays — ability to command attention, connect with the shopper, convey a clear message and close the sale.
Dollar General, in partnership with Unilever, concluded the seventh annual "Reading Puts You on the Track to Victory" reading program last week by presenting grants totaling $72,500 to more than two dozen Charlotte-area elementary schools.
The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.
It is no secret that marketing is undergoing tremendous change as technology, mobile, social media and increased consumer demand is forcing the industry to reinvent itself. The thirst for real-time data, greater personalization and customization is revamping shopper marketing — not just here within the United States but around the globe. Creativity has no borders.
How can retailers and their supplier-partners overcome the most common obstacles that impede true collaboration, real growth and a mutually beneficial business relationship? By taking a step back and focusing on the most important common ground retailers and suppliers share — the shopper.
Hair care brand TRESemmé by Unilever is once again the official hair care sponsor of Mercedes-Benz Fashion Week and this season, for the first time ever, will partner with contemporary fashion label Nanette Lepore.
Pinnacle Foods announced that it has entered into a definitive agreement to acquire the Wish-Bone salad dressings business from Unilever PLC, in a transaction that is expected to be immediately accretive to Pinnacle. The acquisition, which is subject to customary closing conditions, is expected to be completed in late Q3 or early Q4 2013.
HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.
Unilever, through Advantage Sales and Marketing, a consumer packaged goods sales and marketing agency, has announced that it will invest $70 million incrementally over the next three years to expand its retail coverage, with a significant portion of the incremental investment going toward training military veterans employed by ASM to provide services for the Unilever network.