October 16, 2013

In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

October 16, 2013

The drug channel winner of the Path to Purchase Institute’s annual Design of the Times merchandising display competition fired on all cylinders in meeting the “Four C’s” judges use to measure each of the displays — ability to command attention, connect with the shopper, convey a clear message and close the sale.

October 15, 2013

Dollar General, in partnership with Unilever, concluded the seventh annual "Reading Puts You on the Track to Victory" reading program last week by presenting grants totaling $72,500 to more than two dozen Charlotte-area elementary schools.

October 15, 2013

Beauty company Jafra Cosmetics International, which has 550,000 worldwide independent consultants, has named seasoned Brazilian global executive Mauro Schnaidman as president and CEO.

October 14, 2013

Matrixx Initiatives recently named Lori Norian VP marketing for the Zicam Cold Remedy brand.

October 9, 2013

The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.

October 9, 2013

You can say the big winner was literally out of this world.

October 7, 2013

Unilever’s Pond’s has jumped aboard the BB cream craze with its new Pond’s Luminous Finish BB+.

October 1, 2013

It is no secret that marketing is undergoing tremendous change as technology, mobile, social media and increased consumer demand is forcing the industry to reinvent itself. The thirst for real-time data, greater personalization and customization is revamping shopper marketing — not just here within the United States but around the globe. Creativity has no borders.

September 25, 2013

As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

September 23, 2013

How can retailers and their supplier-partners overcome the most common obstacles that impede true collaboration, real growth and a mutually beneficial business relationship? By taking a step back and focusing on the most important common ground retailers and suppliers share — the shopper.

September 5, 2013

Hair care brand TRESemmé by Unilever is once again the official hair care sponsor of Mercedes-Benz Fashion Week and this season, for the first time ever, will partner with contemporary fashion label Nanette Lepore.

August 23, 2013

Unilever’s Degree Women is teaming up with music artist Ciara for its “Do:More” campaign, which aims to encourage women nationwide to challenge themselves and pursue their passions.

August 22, 2013

Abbe Luersman has been appointed as chief human resources officer of Ahold, the Dutch supermarket-operating company said Thursday.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

August 12, 2013

Pinnacle Foods announced that it has entered into a definitive agreement to acquire the Wish-Bone salad dressings business from Unilever PLC, in a transaction that is expected to be immediately accretive to Pinnacle. The acquisition, which is subject to customary closing conditions, is expected to be completed in late Q3 or early Q4 2013.

August 8, 2013

Men's grooming is one of the fastest-growing segments within beauty, as evidenced by rising sales figures and the recent push by retailers to bolster offerings just for him.

July 18, 2013

Unilever’s Caress is celebrating the launch of its new Caress Tempting Whisper Fine Fragrance Elixir body wash by teaming up with La La Anthony, the star of “La La’s Full Court Life.”

July 12, 2013

HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.

July 11, 2013

Unilever’s Dove Hair is introducing the new Dove Daily Moisture and Dove Intensive Repair formulas at the Dove Great Hair Affair Tour presented by Glamour.

May 28, 2013

Kroger last week extended its partnership with the USO to celebrate and thank the men and women of the armed forces and their families, the supermarket operator announced.

May 23, 2013

Unilever, through Advantage Sales and Marketing, a consumer packaged goods sales and marketing agency, has announced that it will invest $70 million incrementally over the next three years to expand its retail coverage, with a significant portion of the incremental investment going toward training military veterans employed by ASM to provide services for the Unilever network.

May 23, 2013

Unilever’s new Vaseline Spray & Go Moisturizer, which is a continuous 360-degree, fast-absorbing spray, has created a campaign featuring celebrity Nia Vardalos.

May 6, 2013

Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.