The National Advertising Division has determined that Procter & Gamble can support claims that Olay Ultra Moisture Body Wash leaves more moisturizer on the skin than Unilever’s Dove Deep Moisture; however, NAD recommended that P&G stop claiming that “virtually all of the moisturizers in Dove Deep Moisture Body Wash just wash down the drain,” as well as claims that imply the P&G product functions as a lotion.
Dove, in partnership with E! Entertainment, will showcase the One Shower Challenge during the network's red carpet coverage of the Emmys on Aug. 25. The goal of the challenge is to highlight the results of Dove's new body washes.
Unilever’s Dove Deodorant has teamed up with fashion stylist, Erin Walsh, to give women the confidence to wear sleeveless with Dove Advanced Care Deodorant, which promises softer, smoother underarms in three days.
Developing multi-tasking products for today's busy consumers and launching regimen innovation to make the beauty aisles easier to navigate are just a few ways in which Unilever is looking to better meet the needs of its consumers and retail partners. To discuss these initiatives and more, DSNTV recently interviewed Gina Boswell of Unilever for its Executive Viewpoint video series.
In partnership with Unilever, graduating students in the Fashion Institute of Technology's Cosmetics and Fragrance Marketing and Management Master of Professional Studies program revealed insights into future beauty consumers and the methodologies that beauty companies should adopt to remain competitive.
Unilever’s Simple Skincare range of facial products has kicked off the “Kind to City Skin” — a global initiative designed to help women understand the impact that city living — both environmental and lifestyle-related factors — can have on their faces.
Walmart has gathered CEOs from more than a dozen global companies to sign new commitments that accelerate innovation in sustainable agriculture and recycling. The pledges kicked off Walmart’s inaugural Sustainable Product Expo, a three-day collaboration to expand the availability of products that sustain people and the environment.
Unilever’s Caress brand has named Adriana Castro, designer, style trendsetter and founder of El Diario de la Moda, as its new Caress Fabulistas to help celebrate the launch of the new Caress Fresh Body Wash collection.