The sun care market has benefited from skin cancer awareness campaigns, as well as the overall education about the importance of sun protection, but manufacturers are hoping to further brighten sales with sun care products that boast added benefits and innovative delivery methods.
The anti-aging skin care line Christie Brinkley Authentic Skincare has received the Daily Use Seal of Recommendation from The Skin Cancer Foundation, an international organization devoted to skin cancer prevention, early detection and prompt treatment.
Energizer Personal Care, the makers of Banana Boat sunscreen, has launched its Great Big Family Reunion initiative to encourage families to get together and have fun in the sun, while helping to protect everyone from harmful UV rays.
BareMinerals has unveiled its new Complexion Rescue, a tinted, hydrating gel cream invented by encapsulating hydrating humectants and pigment with mineral infused water to help lock in moisture upon contact with skin for hydration and rapid absorption.
GlitterTots has introduced its new Jungle Screen, which uses all natural ingredients, including lemongrass, citronella, cedar and peppermint oils, to prevent bugs from biting, all while providing broad spectrum sun protection.
Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.
Supergoop!, which makes multi-functional sun care formulas, has teamed up with entrepreneur and international tennis star Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with founder and CEO Holly Thaggard.
CCA Industries, a manufacturer and marketer of health and beauty aids whose portfolio includes Plus+White toothpaste, Bikini Zone shave gel and Gel Perfect UV-free gel nail color, posted a loss during fiscal 2013, but expects to benefit from its outsourcing agreement with Emerson Group in 2014.
Natural personal care brand Kiss My Face has developed a new range of sun care products that use antioxidant defenders vitamin C and E, green tea, goji berry extract, olive oil, shea butter and aloe to provide a hydrating defense against the sun’s damaging rays.
CCA Industries, whose portfolio of health and beauty products includes Plus+White toothpastes and teeth whiteners, Bikini Zone medicated topical and shave gels, Nutra Nail nail care treatments and Gel Perfect UV-free gel color, is restructuring its operations and entering a partnership with sales and marketing company the Emerson Group
Well-known sun care brand Coppertone has tackled a sun care need not often talked about — tattoos. For 2013, the brand launched its Tattoo Guard products to help protect against UVA and UVB rays that can fade or blur tattoos.
Mustela, a baby skin care and stretch marks brand, has introduced its first digital advertising campaign, which communicates the latest scientific discoveries about the vulnerability of babies’ skin and the subsequent reformulation of the Mustela Bébé product range.