PepsiCo has established a joint venture with a privately held, Germany-based dairy business, through which the companies will enter the growing U.S. dairy market in mid-July with innovative premium yogurt products.
New trends in nail care, dramatic eye looks and the appeal of limited-edition scents significantly bolstered sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers’ level, surpassing pre-recession levels and representing robust growth of 4.2%, according to the recent "Cosmetics & Toiletries USA" report from global consulting and research firm Kline & Co.
The news that Walgreens has appointed Alan London as chief medical officer of Take Care Health Systems Consumer Solutions Group is important especially since he is a family physician who has more than three decades of experience in patient care delivery, healthcare strategy and business development, and spent 12 years at Cleveland Clinic.
The majority of consumers who would be eligible for new healthcare coverage under the Patient Protection and Affordable Care Act have never heard of the state-based healthcare exchanges — where they will have to shop for coverage beginning in 2014 — while more than half said they believe they will need help in understanding healthcare insurance terms and descriptions, and navigating the healthcare system, according to new research from CVS Caremark.
Walgreens on Wednesday announced it has selected GSD&M to be its new brand and creative agency of record. The relationship will include broadcast, print and outdoor marketing efforts, as well as digital activation and creative.
Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.
It seems that many U.S. adults are unaware of what inoculations are government-recommended vaccinations, while more than half are not diligent about regular checkups with their primary care physician, according to a Walgreens survey.
The U.S. over-the-counter drug market saw strong growth in 2011, thanks to switches of prescription drugs to OTC, gains in the allergy relief products category and holistic marketing, according to a new report from Kline.
Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference in Atlanta in January.