May 15, 2014

Retailers have been sweet on the chocolate category, but non-chocolate sales also have been strong. The National Confectioners Association forecasts that while chocolate sales were ahead 4% last year, with $4 billion growth over the next five years, a number of non-chocolate candy segments also had a boost.

May 8, 2013

Twizzlers Candy, a Hershey Company brand, is teaming up with Warner Bros. for the expected summer blockbuster "Man of Steel" to release specially marked packages of Twizzlers and launch a fan contest on Facebook for the Ultimate Man of Steel Getaway.

May 21, 2012

Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

January 25, 2012

Candy is a powerhouse category for the drug channel. Candy and gum represent more than 6% of center-store sales, according to the National Confectioners Association, and contribute $3 billion annually to the channel.

May 19, 2011

Twizzlers has tapped bloggers to tour the nation this summer through August to celebrate the brand's Landmark Summer promotion.

September 27, 2010

Hershey is rolling out limited-edition Halloween packaging for its frightfully delicious treats, as well as...