May 15, 2014

Mars Chocolate North America is launching a number of treats for Halloween 2014. The Halloween chocolate category exceeded $1 billion in sales for the first time in 2013, with an increase of 6.4% over the previous year, according to Mars.

March 10, 2014

Where would the candy category be without seasonal merchandise?

March 10, 2014

Building on the 2013 introduction of Snickers Bites and Milky Way Bites, Mars Chocolate North America added three new flavors of unwrapped, bite-sized treats: Twix Bites, 3 Musketeers Bites and Milky Way Simply Caramel Bites.

December 3, 2013

Mars is introducing a flurry of new chocolate treats for the holiday season to accompany its traditional festive offerings.

October 16, 2013

Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

October 2, 2013

A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

May 30, 2013

While it's tough to be an indulgent food in a health-conscious society, chocolate candy is still seeing growth in a few key segments. While the category is finding its balance between satisfying a loyal base of consumers looking for a guilty pleasure and an increased national focus on healthy eating, new segments are emerging.

April 12, 2013

Mars Chocolate North America offered Drug Store News a sneak-peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

November 5, 2012

Mars Chocolate has unveiled its Easter 2013 lineup.

October 8, 2012

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

March 6, 2012

Mars Chocolate is getting ready for the holiday season by unveiling its new offerings for winter 2012.

February 16, 2012

Mars Chocolate is putting its candy bars on a diet, according to published reports.

September 6, 2011

Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

May 20, 2011

Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

October 5, 2010

Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice...